The GIST: Ally, a financial services company known for their women’s sports sponsorships, signed a multiyear deal with the Las Vegas Aces, the two-time WNBA champions, yesterday. This marks Ally’s first venture into the league. In a recent interview with The GIST, Ally CMO Andrea Brimmer and Aces president Nikki Fargas discussed why the partnership was a perfect fit.
The deal: Ally is now the first retail banking sponsor and official jersey patch sponsor for the Aces. This partnership brings Ally closer to achieving their 50/50 Pledge goal by the end of the year. In addition to these sponsorship rights, Ally will provide fan engagement opportunities at Aces games and support community outreach programs.
The ambassadors: Aces players Sydney Colson and Alysha Clark will join Team Ally, an ambassador program for women athletes. Fargas highlighted their role as not only basketball players but also as role models for the community, making them ideal ambassadors for the brand.
The collaboration: Fargas and Brimmer emphasized the importance of shared values in partnerships. They connected through their mutual ties in the NFL and found that their organizations aligned well. Brimmer also highlighted the personal connection in deal negotiation, emphasizing trust and value alignment. The deal was finalized over a good tequila, showcasing the bond between the two women.
Zooming out: The partnership between Ally and the Aces demonstrates how women leaders in the sports industry can come together for mutual benefit. This collaboration shows the power of connecting in the women’s sports space and working together for the greater good. Salud.
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