Following the 2022 WNBA title win by the Las Vegas Aces, Kris Lumague, the franchise’s social media strategist, posted photos of Kelsey Plum smoking a cigar with the caption “champ sh-t 🏆.” It turned out to be a foreshadowing of her future success.
Dreaming of celebrating a three-peat championship victory in 2022 and 2023, Plum hoped for a reason to light up once more, this time with her own signature line. While that collaboration didn’t happen, Plum has found success off the court by launching her own signature cigar line at the Eight Lounge in Resorts World, a place she’s called home since 2018.
Plum, who was drafted by the San Antonio Stars in 2017 but has since made Las Vegas her base, decided to give locals something more than just basketball to enjoy. The launch of her cigars at Resorts World, a $4.3 billion property, was a moment of pure joy for her and her social media was buzzing with excitement.
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Her Instagram stories showcased the launch celebration with friends at the luxurious resort, marking a significant milestone in her career. The night was filled with joy as Kayla Nicole and others joined Plum in celebrating her achievement.
The launch also included a display of Plum’s “KP” logo on the Resorts World building, creating a unique promotion campaign. Plum shared special moments from the event on her Instagram, reflecting on her journey from smoking her first cigar in the same lounge to now having her own line.
In a heartwarming moment with friends, Plum shared lyrics from Young Jeezy’s Go Crazy and expressed her gratitude for their support. The video of her friends pointing at the “KP” logo on the building made her smile uncontrollably, showcasing the bond they share.
Fellow players and friends congratulated Plum on her success, showing their support for the new venture. Kingsmakers, her partners, praised Plum’s excellence and leadership, emphasizing the unique experience her cigars offer.
Despite facing personal challenges, including a recent divorce from former NFL player Darren Waller, Plum remains resilient. With the support of her loved ones and teammates, she continues to make strides off the court, embracing new opportunities.
