Audi AG and Qatar Investment Authority (QIA) have joined forces to propel the four rings’ highly anticipated entry into Formula 1 in 2026. As part of this collaboration, QIA, Qatar’s sovereign wealth fund, has signed definitive agreements to acquire a significant minority stake in Sauber Holding AG, the future factory team of Audi.
Strategic Partnership for Long-Term Growth
This landmark investment positions QIA as a long-term partner in Audi’s Formula 1 project, providing a substantial capital injection to bolster infrastructure development and team expansion. The collaboration underscores Audi’s commitment to establishing a competitive presence in Formula 1 while aligning with QIA’s investment philosophy, which is focused on ventures with strong long-term growth potential.
READ MORE: Exclusive Interview with Enzo Mucci: The Driving Force Behind Rising Stars Bearman and Lawson
Formula 1’s continued global expansion, increasing fan engagement, and lucrative commercialization opportunities make it an attractive platform for strategic investments. With Audi set to enter the championship as a factory team in 2026—coinciding with introducing new technical regulations—the stage is set for a transformative chapter in the sport.
Building Foundations for Success
Audi’s facilities in Neuburg, Germany, and Hinwil, Switzerland, are undergoing significant upgrades to meet the rigorous demands of Formula 1. These efforts are supported by recent high-profile appointments and decisions that signal the brand’s ambitions. Key milestones include:
Driver Lineup: The recruitment of Gabriel Bortoleto, a rising star at 20, who will join Formula 1 veteran Nico Hülkenberg, 37, showcasing a balance of youth and experience.
Leadership Appointments: The announcement of Mattia Binotto as Chief Technical Officer (CTO) and Chief Operating Officer (COO), and Jonathan Wheatley as Team Principal, set to assume roles in mid-2025.
Ownership Milestone: Audi’s complete acquisition of Sauber earlier this year marks a significant step towards integrating the team into its motorsport ecosystem.
Voices from the Partnership
Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Directors of Sauber Motorsport AG, praised the partnership:
“The investment by QIA reflects the trust and confidence the Audi F1 Project has already garnered, underscoring Audi’s unwavering commitment to the initiative. This additional capital will accelerate the team’s growth and is yet another milestone in our long-term strategy. QIA’s involvement further energizes the dedicated efforts at both the Hinwil and Neuburg facilities as they work towards the entry of Audi in 2026.”
QIA’s CEO, Mohammed Al-Sowaidi, emphasized the alignment between QIA’s investment philosophy and Audi’s motorsport vision:
“Audi is a premium partner of choice with a rich motorsport legacy. As a long-standing investor in the Volkswagen Group, we believe in Audi’s vision and direction when entering Formula 1, and our investment will support the realization of this goal. QIA believes that Formula 1 is a sport with significant untapped investment potential. The increasing commercialization of professional sports as an entertainment offering globally, and the increasingly global popularity of Formula 1, has made for an exciting opportunity for our first major motorsports investment.”
Accelerating Toward 2026
This partnership between Audi and QIA marks a pivotal moment in the countdown to 2026, ensuring that Audi’s Formula 1 project is equipped with the resources and infrastructure required for long-term success. With QIA’s strategic investment, the team is well-positioned to make an impactful debut at the pinnacle of motorsport, representing a fusion of German engineering excellence and global investment prowess.
