Caitlin Clark Effect Overshadows NBA with a Record-Breaking Panini Prize Revolution

Well, well, well. They call her the “golden goose of W” for a reason, and Caitlin Clark just keeps proving it. Everything she touches turns straight-up gold. Her college program saw an economic boom. The franchise that drafted her? The hottest ticket in town. The city she’s playing in? Yes, they’re already feeling the financial ripple effect. And now, the latest proof of her Midas touch, the WNBA trading card market is going absolutely nuclear.

For the first time ever, Panini’s WNBA Prizm hobby box is selling for nearly double the price of the NBA. Yes, you read that right—WNBA Prizm is outpricing NBA Prizm. According to Wax Stat, WNBA Prizm hobby boxes are flying off shelves for around $1,200 a pop, marking a historic first. 

And if you’ve been keeping an eye on the market, this shouldn’t come as a total shocker. We saw a glimpse of this madness with the release of the 2024 Select set, where WNBA hobby boxes nearly hit $1,000 and CC’s PSA 10 base rookie cards were regularly fetching $100. 

Just last year, 2023 Prizm WNBA boxes were floating around for $200-300. So, that’s a price jump worthy of a standing ovation. The Caitlin Clark Effect is real!