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By nearly every metric, 2024 was a standout year for the Women’s National Basketball Association (WNBA). As transcendent rookies Caitlin Clark, Angel Reese, and Cameron Brink entered the league, regular-season games drew an average of 1.2 million viewers, up 170% from the previous season, and our All-Star Game brought in an all-time high of 3.4 million, triple that of 2023’s event. We saw the highest arena attendance in 22 years, with every team posting at least double-digit year-on-year growth. And we set records for social media engagement (with more than 2 billion views across platforms), merchandise sales (up 600%), and media and sponsor revenues.
