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INDIANAPOLIS — Indiana Fever star Caitlin Clark slapped the court with both hands and started gesturing in her side’s direction after forcing a 5-second call near the end of Tuesday’s practice.
It was only Day 2 of training camp, yet this is what Clark has yearned for these past seven months — going back to work with a new coach, a revamped roster and even higher expectations in her second WNBA season.
After leading the Fever to their first playoff berth in eight years, winning the league’s Rookie of the Year Award, being named Associated Press 2024 Female Athlete of the Year and Time magazine’s 2024 Athlete of the Year, Clark returned to Indianapolis a stronger, wiser player, more determined to win the championship that eluded her in college.
“It was an adjustment sure, because I was so used to playing minutes for, well, basically a year of my life. That’s all I did,” Clark said. “So the rest was good. I thought it was going to feel long and it really didn’t. We were in here all the time. But that rest aspect, just getting my body where it needed to be and really on things I needed to work on was super important. But I’m ready to compete again.”
It was a well-deserved vacation for perhaps the busiest player in women’s basketball.
She capped her final college season by playing a 39-game schedule while leading Iowa to a second straight national championship game. One week after losing to South Carolina, the Fever drafted her No. 1 overall and 13 days after that, training camp opened.
Following a brief preseason, Clark made her regular-season debut May 10. That started a grueling 42-game grind during which the Fever overcame a 1-8 start to finish 20-20. Then they were swept out of the playoffs.
The only real stoppage for Clark during that 81-game, 10 1/2-month span was the monthlong Olympic break.
Indiana Fever guard Caitlin Clark plays against the Dallas Wings in the second half of a WNBA game on Sept. 15 in Indianapolis.
Clark’s impact
Clark turned sellouts at college and WNBA games into the norm as she found her every move scrutinized on social media. Fans complained she was being treated poorly by the league’s older players and some even argued the physical play was racially motivated. Her friendships and relationships became all the rage, and nothing seemed to be off limits.
But Clark never complained, never bowed to the pressure and used this seven-month break to focus on being herself. She completed one bucket list item — attending the final round of The Masters earlier this month — and had her college jersey retired. She attended a Taylor Swift concert, an NFL game with Swift and, of course, Pacers games.
Now, though, she sounds refreshed as she sings the praises of a veteran team full of title dreams and championship resumes from coach Stephanie White to teammates Natasha Howard and 37-year-old DeWanna Bonner.
And the early returns seem to show the personalities are a perfect match.
“Everything is just absolutely good,” All-Star guard Kelsey Mitchell said. “It feels fresh. It feels kind of like when you take your clothes out of the dryer. It just feels different and it feels good because we have new leadership.”
The Indiana Fever’s Caitlin Clark, of Team WNBA, is introduced prior to a WNBA All-Star game against Team USA on July 20 in Phoenix.
New look
It’s not just the overhauled roster, either.
Mitchell, one of the few holdovers left from last season, also sees a different version of Clark, one showcased in a photo posted on social media last month.
“From a physical standpoint, her strength and her ability to make plays that people don’t think about — that skip pass from here to here,” Mitchell said. “A person of her caliber, it seems small but it’s going to help her go from having 10 assists to 12. And then after that the professional learning, watching film, knowing what you need.”
Just the thought of an improved Clark this season could make opponents jittery.
Clark led the Fever in minutes (35.4 per game) and steals (1.3), shared team scoring honors with Mitchell (19.2 points), and broke the WNBA’s single season mark for assists with 337.
Not bad for a rookie trying to fit in and find her way.
But the intensity and passion Clark plays with, even in practice, seem to have her more comfortable playing the leading role from the start of this season, too.
“She doesn’t waste reps and she literally embodies the value that how you do anything is how you do everything — whether it’s a ball-handling drill or a shooting drill or setting screens,” White said. “She approaches it with such a discipline that she doesn’t waste time, and I appreciate that.”
Big goals
Clark, meanwhile, is just focused on winning games.
The Fever will play at her alma mater and Notre Dame in the preseason, with the real tests set to begin with Indiana’s season opener May 17 at Chicago and her old rival, Angel Reese. And you can bet, Clark will be just as eager to celebrate then as she was in practice.
“Don’t get me wrong, I love basketball, like that’s one of the most fun things in the world,” she said. “We had a great year and eventually getting away from that, I came to a point where I was itching to get back in here after like a month. So I’m happy to be back.”
Caitlin Clark, Angel Reese, and other athletes who are raising the sponsorship bar in women’s sports this year
Caitlin Clark, Angel Reese, and other athletes who are raising the sponsorship bar in women’s sports this year
Aug 26, 2024
In a year where two of the most prominent leagues for women’s sports shattered attendance and viewership records, the brightest stars are cultivating burgeoning audiences on social media—audiences that those players can now leverage for lucrative sponsorship deals as early as their college years.
Collabstr analyzed data from SponsorUnited to rank the athletes in women’s sports whose social followings grew across all platforms the most over the last year. The report analyzes social media engagement on Instagram, TikTok, X (formerly Twitter), and Facebook from January 2023 through February 2024. Overall, the athletes tracked by SponsorUnited shared more branded posts on Instagram than any other social platform.
The boom in audiences and the easing of name, image, and likeness rules to allow college athletes to accept sponsorships have made collegiate and professional athletes a hot commodity for brands looking to get their names in front of their fans. Sponsorship deals for women in the top five professional sports leagues grew 10.5% on average over the year, according to SponsorUnited.
A couple of the athletes who have racked up the largest audience gains on social media have transitioned from collegiate to professional leagues this year, carrying more eyeballs into leagues that have historically lagged behind men’s leagues in public interest and sponsorship dollars.
Superstar rookies Angel Reese and Caitlin Clark both clocked some of the largest social media following gains over the year ahead of making their debuts in the Women’s National Basketball Association. The star power of players like these has the attention of those at the topmost rungs of the organization.
“I think fans are finally knowing where to find us,” WNBA commissioner Cathy Engelbert said in a news conference prior to the July All-Star Game tipoff. “And I think this rookie class has brought a lot of attention and is lifting all of our games and all of our players.”
Reese and Clark are just a few of the young, talented athletes in women’s sports whose fan bases have been shifting from television to social media apps over the past year—and translating into high-paying sponsorship deals.
10. Deja Kelly
Aug 26, 2024
Follower growth 2023-2024: 450,000
League: NCAA Basketball
Age: 22
Deja Kelly played NCAA college basketball for the North Carolina Tar Heels for four seasons and transferred to Oregon this year. Her star power on the court has earned her sponsorships from Dunkin’ Donuts and Tommy Hilfiger, where she was the first college athlete to sign a deal with the clothing brand. In July, she was invited to the White House for a celebration of Black women in sports.
9. Hailey Van Lith
Aug 26, 2024
Follower growth 2023-2024: 500,000
League: NCAA Basketball
Age: 22
Hailey Van Lith now plays for the Texas Christian University Horned Frogs, but previously played guard for the Louisiana State University Tigers women’s NCAA basketball team for three seasons. She has more than a million followers on Instagram and over 400,000 on TikTok, NIL deals worth nearly $700,000, and she has collaborated with Apple in social media posts this year.
8. Michelle Wie West
Aug 26, 2024
Follower growth 2023-2024: 600,000
League: Ladies Professional Golf Association
Age: 34
Now-retired professional golfer Michelle Wie West is no newcomer to the professional sports scene and the top-dollar deals that come with it. At age 10 she became the youngest person to earn a spot in the U.S. Women’s Amateur Public Links and was the youngest person to qualify for an LPGA event in 2003.
Wie West blogs about food under the cleverly named handle @whatdowieeat. She also has a designer line of jewelry with e-commerce jewelry brand Wove, which fans have spotted on Taylor Swift. Wie West has notched sponsorships from Nike and others over the years and is now involved in investing and entrepreneurship.
7. Kelley O’Hara
Aug 26, 2024
Follower growth 2023-2024: 750,000
League: National Women’s Soccer League
Age: 36
Kelley O’Hara plays defender for the U.S. National Women’s Soccer team and New York and New Jersey’s Gotham FC. The Olympic gold medalist and two-time Women’s World Cup champion announced her retirement in May of this year. Her final regular season with the NWSL will end in November. She was one of the first female athletes ever sponsored by athletic wear icon Under Armour.
6. Caitlin Clark
Aug 26, 2024
Follower growth 2023-2024: 900,000
League: WNBA
Age: 22
WNBA rookie Caitlin Clark may be one of the most talked-about athletes in the world. Her mere presence on the court has translated to broadcast viewership growth for both the NCAA and WNBA.
While at the University of Iowa, she had the fourth-largest NIL deal size among all eligible college athletes at $3.1 million and the most sponsorship deals of any other woman in NCAA basketball. Earlier this year, she inked an eight-year, $28 million deal with highly coveted sponsor Nike that far surpasses her annual salary of $76,000 from the Indiana Fever.
5. Jordyn Huitema
Aug 26, 2024
Follower growth 2023-2024: 1,100,000
League: National Women’s Soccer League
Age: 23
Jordyn Huitema is another one of the several National Women’s Soccer League players to make the top 10 ranking for social following growth in the past year. Huitema plays forward for the Seattle Reign as well as the Canada Women’s National Soccer Team. Huitema has 1.4 million followers on Instagram and another 1.3 million on TikTok where she shared a brand sponsorship with New Balance earlier this year.
4. Kerolin Nicoli
Aug 26, 2024
Follower growth 2023-2024: 2,900,000
League: National Women’s Soccer League
Age: 24
Brazilian native Kerolin Nicoli plays forward in the National Women’s Soccer League for the North Carolina Courage. The athlete was a member of the Brazilian women’s team in the 2024 Paris Olympics. She was named league MVP in 2023.
3. Flau’jae Johnson
Aug 26, 2024
Follower growth 2023-2024: 2,300,000
League: NCAA Basketball
Age: 20
Rapper and NCAA basketball star Flau’jae Johnson recently released an album inspired by her unique life as a performer and basketball player. The now-WNBA rookie went by the nickname “Bayou Barbie” in her previous role on the LSU women’s NCAA basketball team, but was unable to trademark it due to Mattel’s rights around the Barbie name.
The rising star’s business sense and growing personal brand are apparent in her estimated $1.2 million in sponsorship deals with companies like Powerade and Amazon.
2. Olivia Dunne
Aug 26, 2024
Follower growth 2023-2024: 2,400,000
League: NCAA Gymnastics
Age: 21
Olivia Dunne, better known as Livvy Dunne, is an American college gymnast who boasts a following of more than 13 million combined across Instagram and TikTok, where she shares brand-sponsored posts backed by athleisure brand Vuori and others. Dunne was thrust into virality last summer when TikTok user @h00pify shared a video about how she was “rizzed” up by Baby Gronk, which captured the world’s attention for weeks.
Now competing for Louisiana State University in NCAA gymnastics while pursuing a communications degree, she notched a Southeastern Conference championship win for the Tigers in the 2023-2024 season.
1. Angel Reese
Aug 26, 2024
Follower growth 2023-2024: 5,300,000
League: WNBA
Age: 22
She’s only in her first year with the WNBA, and Angel Reese already finds herself on 98.9% of fantasy WNBA rosters in ESPN’s fantasy women’s basketball. The 6’3″ power forward for the Chicago Sky made the WNBA All-Star team as a rookie. She’s racked up sponsorship deals with PlayStation, Wingstop, Coach, Amazon, and others.
Story editing by Carren Jao. Additional editing by Kelly Glass. Copy editing by Kristen Wegrzyn. Photo selection by Clarese Moller.
This story originally appeared on Collabstr and was produced and distributed in partnership with Stacker Studio.
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