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Just days after being named the highest-paid female athlete for the third year in a row, Coco Gauff has added another global powerhouse to her endorsement roster: Mercedes-Benz.
According to Sportico, Gauff earned an estimated $31 million in 2025, topping the list of highest earners in women’s sports. Her $8 million in prize money was complemented by an impressive $23 million in endorsements, thanks to deals with New Balance, Rolex, Head, Bose, Baker Tilly, and Fanatics. Mercedes-Benz now joins that lineup, announcing the partnership on social media with photos of the two-time Grand Slam champion wearing jeans and a leather jacket as she poses beside one of the brand’s car models.
In a press release, Christina Schenck, Vice President of Digital & Communications and Investor Relations at Mercedes-Benz AG, praised the new global brand ambassador:
“Coco Gauff is an exceptional athletic talent—focused, resilient, and unafraid to lead. As Mercedes-Benz embarks on an exciting new chapter in tennis, her impact both on and off the court makes her an outstanding ambassador. We’re honored to welcome her to the Mercedes-Benz family and look forward to creating meaningful moments for fans worldwide.”
The 21-year-old Gauff also shared her excitement about the collaboration:
“For me, tennis has always been about more than just winning. It’s about growth, passion and determination. That’s why this partnership with Mercedes-Benz feels so special – we share the same drive and belief in pushing boundaries.”
With her on-court success, global influence, and expanding endorsement portfolio, Gauff continues to cement herself as one of the most powerful figures in modern sports.
