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The AI agent will serve G2’s global fanbase with instant access to team information, match schedules, player stats, and competitive updates
G2’s mascot, Sami, trained and deployed on Theta EdgeCloud’s distributed GPU infrastructure, will provide G2 fans with instant access to team information, match schedules, player rosters, tournament standings, and competitive updates across all of G2’s active esports divisions. The agent will be accessible through the G2 website and Discord and available from February 17th.
Elevating Fan Experience at Scale
With the addition of Sami, G2 will be better equipped to serve its massive global fanbase with immediate, accurate responses to fan queries across multiple games and competitive circuits. Rather than waiting for manual responses, fans can query the agent to get immediate answers about everything G2, from player stats and match updates to rosters, achievements, and spicy trivia. The system is trained on G2 lore (and memes), allowing it to provide accurate, up-to-date information on G2’s competitive campaigns across multiple esports titles.
Theta has established itself as the AI partner of choice for the world’s leading esports teams. To date, Theta EdgeCloud powers AI agents and fan experiences for Cloud9, Sentinels, FlyQuest, Evil Geniuses, NRG, Gen.G, Dignitas, 100 Thieves, Method, and Team Heretics, supporting always-on engagement across channels like websites and Discord.
“G2 doesn’t do things halfway, so it made sense to build them an AI agent that can keep up with their fans’ energy and deliver instant answers about everything from LEC dominance to which tournament their CS team is playing in next,” said Mitch Liu, CEO of Theta Labs. “We’re proud we’ve created something that fits their community and is simple for them to implement. What we’re seeing across our esports partnerships is that fans want immediate access to information 24/7, and our AI agents make it possible to deliver that level of engagement consistently across every channel, but with its own distinct personality.”
