Being a Nike signature athlete, A’ja Wilson has always had a special connection with the brand, and it’s evident that the admiration goes both ways. As her debut signature shoe is scheduled to launch in Spring 2025, Nike’s name will frequently be associated with the WNBA superstar. But before all of that, the sports-athleisure mogul wanted to honor the 2-time back-to-back champion and current league MVP. Wilson reciprocated the love wholeheartedly.
Recently, Nike welcomed the 28-year-old to their $1 billion headquarters, and they couldn’t stop praising her. Monique Currie, Nike’s senior product line manager and W legend, shared a video of A’ja’s visit on Instagram and expressed, “A’ja is such a joy to have around. We’re lucky to have her!”
Simultaneously, the Las Vegas Aces star shared her vision for the future of women’s sports. In Currie’s posted video, Wilson conveyed her enthusiasm about how women are currently being supported in the sports world.
ADVERTISEMENT
Article continues below this ad
“We want to maintain this energy and momentum in women’s sports,” she stated. “I’m thrilled to be a part of this because this is the ideal moment to do so.” Wilson believes that people are currently investing in athletes and their foundations, driving growth.
She added, “So when I envision the future, that’s what I aspire to see.” She also spoke passionately about storytelling, which she views as Nike’s superpower. “The strongest aspect of Nike is storytelling. Delving deeper into that, exploring how we developed our passion for the sport,” she emphasized the impact of powerful storytelling. And we wholeheartedly agree.
Wilson is now solidifying her place among the brand’s elite roster of athletes with her signature collection, A’One. Earlier in May, she shared it on social media, donning a sweatshirt with the phrase, “Of Course I Have A Shoe Dot Com” as she returned to her alma mater for a pre-season showdown in South Carolina. While she celebrates her new shoe, there’s one star eagerly anticipating the big news, or we can say her fan base is.
A’ja Wilson’s shoe to launch in 2025 while Caitlin Clark fans push Nike for answers
ADVERTISEMENT
Article continues below this ad
Despite signing an astounding $28 million deal with Nike earlier this year, the Indiana Fever star and NCAA sensation, Caitlin Clark, has yet to see her own signature shoe released. Her fans are not staying silent. In fact, they’ve launched a petition demanding transparency from Nike.
A viral tweet succinctly put it: “If you’re unhappy with Nike’s treatment of Caitlin Clark and her signature shoe launch—or the lack thereof—sign this petition. We see you, @Nike.” The petition alleges that Nike has been slow in promoting the Iowa standout despite her status and influence.
After an exceptional college career, a remarkable WNBA debut, and earning the Rookie of the Year title, fans believe Nike is missing a prime opportunity to acknowledge her achievements. While she hasn’t received her signature shoes yet, it’s acknowledged that Nike recognizes her talent.
ADVERTISEMENT
Article continues below this ad
Clark’s NIL deal with the brand began during her college days. However, with her recent contract in place, fans anticipated more from the $11M-valued brand. The reported $28 million, eight-year deal is supposedly the most lucrative sponsorship. Nevertheless, there is minimal information available about Clark’s promised shoe.
The comparisons to A’ja Wilson’s seamless shoe rollout are inevitable, but it’s important to note that both athletes are at different stages in their careers. Regardless, we eagerly anticipate Clark’s shoe release whenever Nike decides to make it happen. And there’s no doubt they will be a major success. Until then, we marvel at how Wilson’s vision is materializing with Nike.