All the brands and looks that defined Wimbledon 2025 style

Wimbledon may demand white, but this year’s ensembles proved that within its narrow palette lies endless possibility. From runway-inspired walk-on looks to elegant on-court silhouettes, the 2025 Championships became a canvas for bold reinvention and subtle nods to tennis heritage. At the forefront was Adidas Originals, launching its first-ever tennis line with dramatic flair and nostalgic edge. But they weren’t the only ones making waves. Here’s a look at the best-dressed players who served major style in London, as part of our Grand Slam fashion overviews.

The standout collection at this year’s Wimbledon is undoubtedly the debut tennis line from Adidas Originals. From bold matchwear to eye-catching walk-on outfits, Adidas made a powerful fashion statement in London. Just take a look at Jessica Pegula arriving for her first-round match in the Adidas Originals Walk Out Jacket Set!

Inspired by the iconic Adibreak snap pant, the ensemble is reimagined with dramatic flair: voluminous silhouettes, flowing trains, and signature snap-button detailing. The oversized cropped jacket features detachable sleeves, contrast satin trim, and the classic Trefoil logo.

During match play, Pegula wore the Adidas Originals Pro Wow Dress, completing her look with the Adidas Ubersonic shoes.

Iga Swiatek is wearing her signature On outfit: a sleeveless tank top paired with a skirt featuring two asymmetrical front pleats.

The five-time Grand Slam champion’s shoes are On The Roger Pro 2.

Two-time Wimbledon champion Petra Kvitova played her final match at the All England Club wearing the Nike Summer London Dress, which features a layered racerback with keyhole cutouts and a skirt pleated exclusively at the back hem. An interesting highlight of the new Nike collection is the return of the iconic NikeCourt logo.

Emma Navarro, who defeated Kvitova in the first round, represents Fila in the Summer Ace Seamless Tank paired with the Summer Center Court Swift Skirt, a stretchy woven design featuring a flouncy silhouette and micro-pleating on the left side.

After her meticulously curated sakura-inspired look at Roland Garros—where every detail, from the dress and jacket to the nail art, shoes, and hair accessories, drew attention—Naomi Osaka opted for a more understated style at Wimbledon, stepping out in a classic white pleated dress. Perhaps it was for the best, as her recent standout custom outfits had been paired with first-round exits, whereas this time, she at least reached the third round.

World No. 1 Aryna Sabalenka, like Petra Kvitova, sports the Nike Summer London Dress from the brand’s latest collection.

Coco Gauff unveiled a breathtaking New Balance dress that channels Wimbledon’s timeless elegance. A sculpted square neckline framed by broad straps sets off the bodice’s intricate floral embroidery, echoing the tournament’s summer blooms.

Early exit for Coco Gauff, but New Balance made her an elegant kit inspired by the traditions of Wimbledon 👏 pic.twitter.com/UXFuPRTQtM

— Sneaker News (@SneakerNews) July 1, 2025

The cinched waist flows into a flared, micro‑pleated skirt that ripples gracefully with every stride, and a discreet side bow echoes the playful ribbon in Coco’s hair. Completing the look are her signature Coco GG2 tennis shoes in white with apple‑green accents.

Heather Watson also represented New Balance, sporting the Summer Tournament Novelty Tank and Pleat Skirt, accented with melon-toned contrast binding and hemline taping.

Belinda Bencic stepped onto the Wimbledon court in an all-white Asics dress featuring an engineered jacquard front, breathable mesh back panel, and a pleated skirt.

Bencic’s shoes are Asics Solution Speed FF 3s.

Danielle Collins represented FP Movement in a classic all-white outfit consisting of a cropped fit top with ribbed knit detailing and a pleated skirt.

Lately, Wilson has been consistently delivering standout outfits, and their latest success is the Wilson Fall All Court Tennis Dress, worn by Victoria Mboko. The dress boasts a zip-up polo collar with subtle contrast tipping, while a perforated mesh panel at the back ensures breathability.

Lacoste stays true to its tradition of sophisticated elegance and timeless design, perfectly embodied by Polina Kudermetova in the Heritage Dress.

Elena Rybakina sported the Yonex London Dress, which features a classic racerback silhouette with mesh sides of the skirt and a mock sweetheart neckline.

Now we want to hear from you! Which look was your favorite this year? Did a particular outfit serve up serious style points, or was there a surprise standout that stole the show? Drop your thoughts in the comments below.