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The Audi Revolut F1 Team has announced ic! berlin as its Official Eyewear Partner, forming a collaboration rooted in precision engineering, intelligent design and modern aesthetics.
The partnership brings together two brands that share a belief that true performance is defined by purposeful innovation, minimalist design and meticulous attention to detail. In Formula 1, where milliseconds matter and clarity of focus is critical, design is never superficial — it is functional, refined and intentional.
Engineering Clarity in Formula 1
Headquartered in Hinwil, the Audi Revolut F1 Team continues to build its identity around clarity, confidence and technical excellence as it prepares for the sport’s next regulatory era. Aligning with ic! berlin strengthens that positioning within the paddock.
ic! berlin, the Berlin-born eyewear brand owned by Marcolin, is globally recognised for its distinctive screwless hinge mechanism — a hallmark of durability, flexibility and comfort. The brand’s name — pronounced “I see!” — reflects the moment of clarity experienced when intelligent engineering elevates both form and function.
In many ways, that philosophy mirrors Formula 1 itself: complex systems refined into elegant performance solutions.
Form Meets Function
As Official Eyewear Partner, ic! berlin will support the Audi Revolut F1 Team both on and off the track, bringing a contemporary, understated design language to one of the world’s most premium sporting environments.
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The collaboration speaks to a modern audience that values authenticity, precision and confidence without excess. In Formula 1, performance extends beyond the car — it encompasses focus, presentation and identity. Eyewear, like aerodynamics or chassis development, is about optimising what matters while eliminating distraction.
Stefano Battiston, Chief Commercial Officer of Audi Revolut F1 Team, said:
“At Audi Revolut F1 Team, we are building a brand defined by clarity, confidence and a modern design language. ic! berlin shares this mindset, translating engineering expertise into products with a strong, minimalist identity.
This partnership goes beyond function; it is about aligning with brands that bring a clear point of view and elevate how our team is represented within the paddock. Together, we share a belief that true performance and style come from intelligent design and purposeful innovation.”
Nicola Zotta, Managing Director of Marcolin, added:
“We are thrilled to partner with Audi Revolut F1 Team, who represent a new, highly refined expression of style and design in Formula 1. Our eyewear is engineered with the same focus on precision, clear design and intelligent detail, making it a seamless extension of the team’s design language within the paddock.
This partnership allows us to position ic! berlin at the intersection of style and performance in one of the world’s most premium sporting environments.”
A Design-Driven Future
The partnership underscores how Formula 1 continues to attract premium, design-led brands that see the sport as a platform for innovation and global visibility. For Audi Revolut F1 Team and ic! berlin, the alignment is natural: both operate where engineering precision meets aesthetic restraint.
In a sport defined by marginal gains, clarity — whether in vision, strategy or design – is everything.
