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COLUMBIA, S.C. (WACH) — Students from a Midlands HBCU were featured in a Nike commercial for A’ja Wilson’s A’One shoe.
11 cheerleaders and dancers from Benedict College appeared in the ad, showcasing the energy, pride, and creativity of HBCU culture.
Malia Obama made a bold directorial debut with a new Nike commercial honoring WNBA star A’Ja Wilson and the release of her first signature shoe, the A’One.
The ad highlights Wilson’s athletic journey while celebrating her roots in Columbia, South Carolina, and the rich culture of HBCUs, especially Benedict College, where her father, Roscoe Wilson, played basketball.
His appearance in the ad adds a powerful, personal touch, showing the deep family and community ties behind Wilson’s success.
The commercial serves as both a showcase of Wilson’s rise and a tribute to the culture that shaped her.
Malia Obama’s direction brings cinematic style and a focus on stories often overlooked in sports marketing, placing HBCUs in the spotlight.
More than a sneaker launch, the A’One campaign is a celebration of Black excellence, HBCU pride, and the community that built a champion.
