NBA 2K has been featuring WNBA athletes on select covers since 2021, showing a commitment to the growth of the women’s game.
The NBA 2K22 WNBA 25th Anniversary Special Edition cover featured Candace Parker. Other covers have showcased Sue Bird, Diana Taurasi, Sabrina Ionescu, and A’ja Wilson.
Wilson’s cover was released in September, and based on ratings, it’s clear who the favorite WNBA player might be for next year’s cover.
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Indiana Fever guard Caitlin Clark, #22, reacts during a first-round WNBA basketball playoff game against the Connecticut Sun on Wednesday, Sept. 25, 2024 in Uncasville, Connecticut. (AP Photo/Jessica Hill)
Ronnie Singh, also known as “Ronnie 2K,” the director of digital marketing for NBA 2K, believes that Caitlin Clark is a strong contender for the cover after her impressive rookie season.
“I think she’s a young star that’s going to be here for a long time. I wouldn’t disqualify any woman, but Caitlin is at the top of the list and probably will be for years to come,” Singh told Fox News Digital.
Singh explained that cover athletes are chosen based on authenticity, representation in the game, trajectory, and alignment with the narrative they want to convey. Clark fits all of those criteria.
Singh discussed the partnership with Lids for their “It’s Personal” holiday campaign in the realm of sports, fashion, and personalized gifting.
From left to right, Uncle Demix, Ronnie 2K, Lil Mo, and Chris Brickley pose for Lids’ new campaign. (Lids)
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“This is such a great plan when it comes to what we’re trying to do in culture, and we align really well. It’s super dope, and it’s come together really great,” Singh said. “It’s incredible. People wear jerseys all the time, but wearing the caps and their favorite teams, the retro looks, you go to Lids and you find amazing homages to some of the best logos and teams you’ll ever find… Being able to celebrate our past heroes and teams, and being able to do it with such a cool apparel in a cap, it’s super dope.”
Singh also mentioned another player, Angel Reese, as a potential candidate for a 2K cover.
“Both of them are extraordinary women, and we’d be lucky to have either of them. The moment the W is having, I can’t speak enough to how many stars there are and how much we love to celebrate all of them. We’ll see in terms of cover. I imagine over the years both of those women will have the moment for sure.”
Clark and Reese were the only rookies from this past season to be named WNBA All-Stars. Reese set a rebound record in a single season, but it was surpassed by Wilson when her season was cut short due to injury. Clark led in assists for a single WNBA season while averaging close to 20 points per game.
Chicago Sky forward Angel Reese, #5, shoots a free throw against the Indiana Fever during the second half at Wintrust Arena in Chicago on Aug. 30, 2024. (Kamil Krzaczynski-USA TODAY Sports)
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Clark received 66 of 67 first-place votes for Rookie of the Year, with Reese receiving the other.
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