Jael Rucker has experience as the Associate Commerce Editor at PureWow, where she specializes in analytics and trends to develop engaging stories and enhance articles for their audience. Her writing has been featured in Footwear News and WWD. Before joining PureWow in 2024, she held the position of style and pop culture editor at ONE37pm for three years, where she wrote product reviews, brand profiles, and fashion trend reports. She also had the opportunity to interview celebrities such as Steph Curry and Snoop Dogg.