Kasia Niewiadoma, the Tour de France Femmes champion, was not present at the 2025 route announcement for the women’s Grand Tour. Instead, her women’s WorldTour team made headlines by confirming their new name as Canyon//SRAM zondacrypto on the same day in Paris.
Last week, a new three-year deal was signed in Monaco for zondacrypto to become a co-title sponsor for both Canyon-SRAM Racing and the Canyon-SRAM Generation development squad from 2025 to 2027. Niewiadoma attended the team event in Monaco.
Team Manager Ronny Lauke expressed excitement about the partnership with zondacrypto, stating that their shared drive for innovation and ambition made them perfect partners for pushing boundaries both on and off the bike.
The Canyon-SRAM team, founded in 2016 by Lauke, has made significant progress over the years, winning stages at prestigious races like Giro d’Italia Women, Tour de Suisse Women, and Tour de France Femmes.
Zondacrypto, established in Poland in 2014, is a platform for bitcoin and now offers a variety of cryptocurrencies. The company has become a key player in the cryptocurrency market, with licenses to operate in several countries.
CEO of zondacrypto, Przemysław Kral, emphasized their commitment to supporting female sports and highlighted their partnerships with various sports events and athletes.
While Niewiadoma and other key figures were not present at the Tour de France Femmes route unveil, the race continues to evolve with more challenging stages to keep up with the rising level of women’s cycling.
The Tour de France Femmes director, Marion Rousse, expressed optimism about the future of the race and highlighted the increased difficulty of the 2025 edition.
The first winner of the Tour de France Femmes, Annemiek van Vleuten, paved the way for future champions like Demi Vollering and Kasia Niewiadoma, who continue to excel in the sport.
