F1 CEO, Stefano Domenicali, believes that the upcoming F1 movie will have a greater impact on the sport than Drive to Survive.
During the pandemic, millions of Millennials and Generation Z viewers around the world discovered Formula 1 through the Netflix series, while the sport was preparing to reemerge with a revised calendar. As F1 gained a new audience, the movie ‘F1’, set to release next summer, promises to be a game-changer with director Joseph Kosinski, producer Jerry Bruckheimer, and Brad Pitt on board.
The movie has had full access to the sport, including the team for which Pitt drives, the two APXGP cars, current drivers making cameos, and Lewis Hamilton being actively involved as an advisor and producer. With a focus on authenticity and pushing boundaries, F1 aims to make the movie stand out as a unique experience for viewers.
Domenicali is confident in the movie’s potential impact on the sport, stating that it will be massive and reach a new target audience. By showcasing the complexity behind the scenes and introducing new camera technologies, the movie can enhance the overall coverage of Formula 1.
