DoorDash, the local commerce platform, the National Basketball Association (NBA), and Women’s National Basketball Association (WNBA) have announced a multiyear partnership renewal that extends DoorDash’s role as the official on-demand delivery platform partner of the NBA and WNBA. The partnership began in 2020, making DoorDash the first-ever partner in the on-demand category.
DashPass, DoorDash’s membership program, will now serve as the official partner of NBA and WNBA Experiences, offering a variety of customized and immersive fan experiences at major events throughout the NBA and WNBA calendar year. These premium experiential packages include access to NBA and WNBA events as well as unique off-the-court programming like player and legend meet-and-greets, behind-the-scenes tours, concerts, and hospitality hubs designed to engage global fans of the game.
To kick off the NBA season, DoorDash teamed up with Kurtis Blow to give a modern twist to the 80s classic “Basketball”. Originally released in 1984 as a tribute to the sport’s energy and cultural influence, this updated version features shoutouts to today’s basketball stars, with Brooklyn rapper Lola Brooke joining Blow in a verse dedicated to WNBA stars. The new music video, shot by Dave Meyers and Cassidy Meyers on the streets of New York, includes Knicks players Jalen Brunson and Josh Hart, along with legendary WNBA player Sue Bird.
“Since partnering with the NBA and WNBA in 2020, we’ve provided meaningful experiences to basketball fans. We’re excited to continue building together this season and beyond to deliver more value to fans with DashPass,” said Kofi Amoo-Gottfried, CMO at DoorDash.
“Our partnership with DoorDash is focused on delivering unique and elevated experiences that celebrate NBA and WNBA fandom year-round,” said Kerry Tatlock, Executive Vice President of Global Marketing Partnerships and Media, NBA. “We look forward to expanding our collaboration to bring our fans even closer to the game.”
DashPass: Your Door to All Things Basketball
With the season now in full swing, enjoying game day has never been easier with DashPass. The membership program offers unlimited $0 delivery fees and reduced service fees on eligible orders, exclusive deals, and other members-only benefits. Plus, this season members can enjoy even more benefits:
They Swish, You Save: When a player scores 50 points or more in a game, DashPass members will unlock a discount of $5 off any restaurant order on the following day between noon and midnight local time.
Experiences On & Off the Court: NBA and WNBA Experiences presented by DashPass will provide additional opportunities for members to enhance their NBA moments with exclusive access to fast pass lanes, lounges, meet-and-greets, and more.
Sign up for DashPass to unlock your all-access pass to everything NBA and WNBA this season.
*Offer valid from 9:00 AM PT through 11:59 PM PT after a 50 point performance during the NBA season on orders placed at participating merchant locations. Valid only in the United States. Discount applies to subtotal only; does not apply to fees, taxes, and gratuity. If the full $5 value is not used on a single order, the remaining value will be forfeited. Not valid for pickup. Limit one per person. Not valid for the purchase of alcohol. Fees, taxes, and gratuity still apply. Must have an active DashPass account. Use promo code to redeem. Promo code will be released upon occurrence of 50 point performance. See further terms and conditions at https://drd.sh/8ONpZP/.
