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Paris Smith, the former CEO of Pinnacle and one of the most respected figures in the sportsbook industry, has joined 4Cx, a next-generation U.S. sweepstakes platform, as both an investor and strategic advisor.
Smith’s involvement underscores the growing momentum of the sweepstakes model, particularly as seasoned betting industry veterans turn their attention to innovative, U.S.-compliant alternatives to traditional sports wagering.
“I’m genuinely excited about the sweepstakes space..It reminds me of the early days of Daily Fantasy. The regulatory landscape is shifting, and it’s fascinating to see how the companies once thriving in gray areas are now the ones resisting innovation.” Smith stated.
4Cx: A Peer-to-Peer Sports Sweepstakes Platform
4Cx operates as a peer-to-peer sports sweepstakes platform, allowing Americans to compete against each other rather than the house. The company leverages the successful foundation of 4casters, an invite-only private betting exchange that processed over $375 million in matched volume outside the U.S. last year.
Founder Zack Panos told CasinoIndustryNews.com that he sees 4Cx as “a game-changer in the American sports betting landscape”:
“We built a successful betting exchange from scratch, with no outside capital, in a market where most operators failed to launch…4Cx is built on everything we learned—but this time, it’s for Americans. We’re not here to follow the industry. We’re here to rebuild it.”
About 4Cx
4Cx.io is a 0% commission peer-to-peer social sweepstakes platform that offers a dynamic and social alternative to traditional sports betting. The platform is expected to be available in 33 states, including California, Texas, Florida, New York, Illinois, and Georgia.
With the addition of Smith to its advisory team, 4Cx is positioning itself as a leader in the evolving U.S. sports sweepstakes market, offering a fresh approach to sports engagement.
Sweeps Controversy In the Industry
Sweepstakes casinos & betting sites are facing a lot of push-back in the industry, for a number of factors:
Critics argue that sweepstakes gambling is essentially gambling operations disguised as promotional sweepstakes:
The games offered are identical to traditional gambling (sports-betting) or casino games (slots, poker, blackjack)
The redemption of sweeps coins for cash creates a monetary value for these tokens
The user experience is intentionally designed to mirror conventional online casinos
Marketing often targets vulnerable populations or those in states with stricter gambling prohibitions
Gambling industry journalist with a background in online poker and trading. Covering the regulated US casino industry and the exciting world of poker.
