Emerging girls high school basketball league Overtime Select has signed an unprecedented eight sponsors for its inaugural season, the organization announced Thursday.
Tipping off August 3rd, the eight-team league will feature 64 of the country’s best high school basketball players, with the majority falling within their class’s top 25 — the largest number of top-ranked players competing at one time.
The sponsorship numbers indicate an increased investment in women’s sports across the board. League partners now including Adidas, Army Reserve National Guard, JPMorganChase, e.l.f. Cosmetics, Inc., “The Real Cost,” Gatorade, Nissan, and State Farm.
“For years, Overtime has celebrated the achievements of young athletes with our loyal following,” said Overtime VP and head of brand partnerships Jack Jenkins in a statement. “Overtime Select is the result of our multiyear effort to stand up a best-in-class platform for the future of women’s basketball. Our inaugural league partners share our passion for authenticity and empowerment, each motivated to lift the league’s players to new heights and reach millions of hungry fans.”
Top college basketball recruits headline league roster
Rostered players include high school standouts Hailee Swain, Kaleena Smith, Aaliyah Chavez, GG Banks, Jenica Lewis, Jazzy Davidson, Jerzy Robinson, and twins Mya and Mia Pauldo. Many of the league’s recruits have also played internationally on the U17 National Team. A full list of participants — including team captains — is available on the Overtime Select website.
Beyond training and tournament play, Atlanta-based Overtime Select also aims to set young players up for success as leaders on and off the court. This initiative includes a day-long NIL Summit designed to provide the future NCAA stars with the tools needed to maximize their NIL earnings potential once they enter college, as well as Chase-led educational workshops detailing financial literacy for both players and their families.
The eight sponsor companies will also assist Overtime in producing activations and custom content targeted at engaging the league’s 100 million+ social media followers.
“We are proud of our sponsorship of Overtime and the way it is developing the next generation of athletes,” says Kristyn Cook, State Farm’s chief agency of sales and marketing. “Overtime Select is elevating women’s basketball, and State Farm is honored to be one of the brands continuing the push forward into the next era of women’s sports.”
How to watch Overtime Select girls basketball league
Overtime Select starts play on August 3rd, with league games scheduled through August 8th. An NCAAW and WNBA Takeover featuring some of the biggest names in women’s basketball is scheduled for the weekend of August 16th. Tournament-style finals and a championship game cap things off at OTE Arena on the weekend of September 14th.
Tickets are currently available for purchase online.
