Hard Rock International | Red Bull Racing

Hard Rock International and Oracle Red Bull Racing are driving more excitement with the announcement that they have expanded their global alliance to bring the thrill of F1 racing to more fans worldwide.

Click here to subscribe to our print edition!

The multi-year partnership between the iconic Hard Rock brand and championship-winning F1 team will see Hard Rock Hotels, Casinos and Cafes continue partnering with Oracle Red Bull Racing in a range of key roles as an Official Team Partner. This includes not just watching the races but immersing yourself in the action with exhilarating experiences like watching parties focused on Grand Prix weekends across the 24-race calendar.

Hard Rock branding will also be featured more prominently on Oracle Red Bull Racing’s RB21 car, on the race suits of its drivers, defending F1 World Champion Max Verstappen and six-time Grands Prix winner Sergio Perez and on Team kit, including limited-edition items throughout the term.

From South Florida’s flagship Guitar Hotel at the Seminole Hard Rock Hotel & Casino Hollywood and across 74 countries and more than 300 locations, Hard Rock’s portfolio of hotels, live venues for concerts, comedy shows, boxing and more, world-class cafes and casinos, provides an unrivalled global opportunity to bring entertainment to F1 fans, celebrate their passion for the sport and make Hard Rock venues the go-to race day destination around the world.

To kick off the next phase, as part of Hard Rock’s 25th annual PINKTOBER campaign to fundraise for breast cancer research through offerings and events, Oracle Red Bull Racing is proud to feature a memorable pink Hard Rock logo on the Mexico and Brazil Grand Prix cars and driver overalls, uniting speed, power and purpose. The entertainment powerhouse will present a once-in-a-lifetime auction of rare and exclusive items, including autographed driver overalls signed by Max Verstappen and Sergio Perez, with proceeds split between Red Bull’s charity Wings For Life and the Hard Rock Heals Foundation. This partnership is a testament to our commitment to supporting organizations working to find a cure for breast cancer, and we encourage everyone to join us in this important cause.

Christian Horner, Team Principal and CEO of Oracle Red Bull Racing, said:

We are proud to extend our partnership with Hard Rock for an additional three years and look forward to continuing to work with such an exciting and iconic brand. Hard Rock doubling down on their commitment to the Team is a testament to the unwavering partnership we have forged, and this solidifies what we have achieved with them over the past three years, both on and off the track. I do not doubt that we will continue to impress audiences around the globe, working together on more activations, and we look forward to seeing even more innovation and collaboration together throughout the partnership.

Jim Allen, Chairman of Hard Rock International, said:

Over the last three years, Oracle Red Bull Racing has been with us for some of our most significant launches and milestones, including the Hard Rock Beach Club at the F1 Miami Grand Prix, bringing dynamic experiences to our guests and fans around the world,” said “The extension of the partnership further solidifies Hard Rock’s presence in global sports alongside our allegiance with the Miami Dolphins and extensive partnership with international football phenomenon Lionel Messi.