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Her Sport and 123.ie agree a new partnership centred on key athletics competitions in the 2025 calendar. Together, they join forces to amplify the stories of Irish track and field superstars with the vision to keep building on the excitement gained from the exciting 2024 summer action.
“Athletics has always been one of the highest performing sports on the Her Sport channels, with a clear passion and love from our audience. Some of the first stories that we shared on Her Sport in 2018 were those of the stalwart that is Ciara Mageean, and at that time, the rising stars of Sarah Healy, Sophie O’Sullivan, Rhasidat Adeleke and Molly Scott. It’s incredible to have been on the journey with them and to see these athletes grow and flourish over the past 7 years.
This partnership with 123.ie allows us to commit more coverage of Irish athletics on Her Sport, ranging from domestic competition to top level international events. We’re delighted to be including the U20 and U23 European championships, where we will see the 2025 rising stars in action and embark on a new journey together – excited to see what the future holds!
Irish athletics is in an exciting place and alongside 123.ie we are delighted to elevate the stories further! For us, it’s truly fitting to make this announcement this week, as we look forward to celebrating International Women’s Day in just a few days.” – Niamh Tallon, founder of Her Sport comments on their new partnership with 123.ie.
To launch the partnership, Her Sport will be covering the action of the Irish Athletes competing in the European Indoor Championship from the 6th to the 9th of March 2025. With a team of 11 female athletes, be sure to find out what athletes are in action and where to watch here.
Michelle Molloy, Brand and Sponsorship Manager said “The 123.ie brand is built on ‘always trying for better’ and that’s what our Irish athletes do every day. Sport is great for creating shared experiences and inclusive sports, like athletics, have no boundaries. People from all walks of life can become involved in the sport. We are delighted to partner with Her Sport to champion athletics content and this collaboration is a fantastic opportunity to celebrate the dedication, resilience, and achievements of female athletes while inspiring the next generation of stars. We look forward to working with Her Sport to bring engaging and insightful content to sports fans throughout 2025”
Expect more than competition action, as Her Sport and 123.ie have more in store and will bring YOU more from Team Ireland! Watch this space!!
Her Sport has been committed to creating cultural change for girls and women in sport since 2018, a time when just 4% of sports media coverage was of women’s sport. The Her Sport platform has been instrumental in uplifting Irish athletes, sharing their stories and inspiring girls and women to participate in sport. Her Sport believes in the life-changing impact sport can have and is committed to doing the work to close the inequality gap.
Her Sport extends thanks to 123.ie for their contribution to athletics and making coverage of the sport possible.
To stay up to date with the Her Sport X 123.ie Athletics Coverage follow:
Instagram: @hersport.ieTwitter: @HerSportDotIEFacebook: @hersport.ieLinkedIn: Her SportTikTok: @hersportWebsite: https://www.hersport.ie/
