As Formula 1 prepares to celebrate its 75th anniversary in 2025, it was announced today that LVMH will become a Global Partner starting in 2025 through a groundbreaking 10-year agreement. The partnership will see several of LVMH’s iconic Maisons, such as Louis Vuitton, Moët Hennessy, and TAG Heuer, involved in the collaboration. This marks a new era for both LVMH and Formula 1 as they align their strengths to create unparalleled experiences for fans and clients alike.
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This unprecedented agreement between LVMH and Formula 1 comes at a time of growing global excitement for motorsport. The partnership will merge the world leader in luxury with the pinnacle of motorsport, uniting creativity, innovation, and high-performance excellence. LVMH and Formula 1, two giants in their respective fields, aim to bridge the worlds of sport and luxury, creating thrilling, one-of-a-kind experiences that embody the best of both worlds.
At the core of this collaboration is a shared pursuit of excellence and innovation. LVMH, known for its craftsmanship and luxury, will bring its savoir-faire to Formula 1 through bespoke activations, hospitality, limited editions, and premium content. This partnership is not just about merging two giants in their respective fields but about pushing the boundaries of what is possible. LVMH and Formula 1 will continue pushing their industries’ boundaries, showcasing a blend of elite motorsport and time-honoured craftsmanship.
From the inception of Formula 1 in 1950 to its modern-day success, LVMH and its Maisons have long been a part of the sport’s history. This new partnership allows Formula 1 and LVMH to write new chapters, with each of LVMH’s Maisons contributing their unique expertise and energy to elevate the collaboration. The excitement surrounding this partnership is palpable, and LVMH and Formula 1 are poised to deliver unforgettable experiences for the next decade.
Stay tuned for more exciting details about the LVMH and Formula 1 partnership, which will be unveiled in early 2025.
Greg Maffei, President and CEO of Liberty Media, stated:
“LVMH and Formula 1 are two global brands that consistently push the boundaries of creativity and innovation, values core to Liberty Media. We were thrilled to work with one of the LVMH Maisons during the Las Vegas Grand Prix last year and to expand our relationship with the Group as they become a Global Partner. The opportunity to scale our commercial arrangements symbolises our vision for Formula 1 as the business grows its platform. We look forward to working with Bernard and Frédéric Arnault.”
Bernard Arnault, Chairman and CEO of LVMH Group, remarked:
“At the core of our Maisons and Formula 1 activity lies a shared commitment to people, excellence, and innovation. Whether in motorsport, fashion, watchmaking, or wine and spirits, every detail counts on the path to success. This relentless pursuit to break boundaries, whether in our workshops or on circuits around the world, inspires our vision. It’s this shared commitment to excellence and innovation that we aim to bring to life in this unique partnership between Formula 1 and our Group.”
Stefano Domenicali, President and CEO of Formula 1, added:
“Our sport is founded on the relentless pursuit of excellence, a value that also lies at the heart of LVMH, so I am delighted to announce this historic partnership will begin in 2025. As Formula 1 continues its global growth, attracting new and more diverse audiences, the strength and breadth of LVMH make it the perfect partner for us to work with as we look to continually enhance the experience of our fans and the heritage of our incredible sport. This is a landmark partnership for both companies, and I would like to thank Bernard and Frédéric Arnault for their vision and commitment to bring this to life.”
Frédéric Arnault, CEO of LVMH Watches, concluded:
“In recent years, Formula 1 has become one of the most desirable sports in the world. It’s a vibrant discipline that echoes a number of values that are very important to us, such as innovation, team spirit, and performance. For many years, several of our Maisons have also chosen to invest in Formula 1, whether to create unique experiences or for moments of celebration. With our Maisons and the expertise of our Group, we want to grow further this experiential dimension that Formula 1 provides worldwide. We are only at the beginning of this partnership, but the seasons that await us promise to be extraordinary.”
LVMH and Formula 1 are now set to embark on an exciting new journey, uniting the world of luxury with the thrill of motorsport to deliver an unmatched level of excellence and creativity.
