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When a game is free to play with purchasable cosmetic items, it’s important to have a strong character design so players are willing to purchase something that has no impact on the game. Overwatch grew in popularity initially because the characters’ interesting designs developed the world and allowed fans to get a feel for them. This is where Concord got it wrong, as players complained about the dull designs and the lack of personality in the heroes.
With any game based on the heroes being played, having established characters that are widely loved makes it easier for them to be interesting. Even if a Marvel character is not popular with the mainstream audience, they will have lore with characters everyone knows, creating likeness by association. This will even help fans get into the comics!
When creating purchasable cosmetics, NetEase has a range of references. From comics to live-action movies, they have many looks they can use to grab the player’s interest. The game also has a fun art design with interesting textures. The world has unique lore that allows the player to see their favorite characters in a new situation in an outfit of their choice.
