The NFL is edging closer to replacing the traditional chain gang with innovative technology for measuring the line to gain.
According to NFL executive Gary Brantley, the league will be testing Sony’s Hawk-Eye technology during select preseason games. While full implementation may not occur until next season, it could potentially happen sooner.
Brantley, the NFL’s senior vice-president and chief information officer, stated, “We are currently in the process of installing and calibrating the Hawk-Eye technology across all our stadiums to ensure accuracy. Each stadium has unique dimensions and characteristics due to different ages, so we are focused on installing the infrastructure and camera systems for precise measurements.”
Sony, recently named the official technology partner of the NFL, will utilize Hawk-Eye Innovations to enhance officiating and develop on-field and sideline technologies. This includes a new coach’s sideline headset set to launch in 2025.
Referee Gene Steratore measures a first down with an index card. Photograph: Sunday Night Football / NBC
The Hawk-Eye tracking services for line-to-gain measurement involve adding cameras to stadiums to monitor players, officials, and the ball. This advanced tracking system instantly notifies officials if a first down is achieved after the ball placement.
Sony president and chief operations officer, Neal Manowitz, stated, “We are significantly reducing time, 40 seconds per usage, making the game more impactful. The system is incredibly accurate, down to less than half an inch. We hope fans appreciate the objective view provided during each play.”
While the NFL has traditionally used orange sticks and chains for first down measurements, these will remain as a backup option. Additionally, Sony’s partnership with the NFL extends to sideline photography, broadcast cameras, production enhancements, and more.
