Photo credit: Inpho Photography
In an effort to address the concerning decrease in sports participation among Irish children, Allianz Ireland has introduced their new campaign, ‘Stop The Drop’. Leading this initiative is Allianz ambassador and former Irish Olympic silver medallist, Sonia O’Sullivan.
During the campaign launch, O’Sullivan stressed the enduring advantages of sports for young individuals. “Sport has a positive impact on young people, helping them develop crucial life skills that carry into their adolescence and adulthood,” she expressed.
O’Sullivan pointed out the enthusiasm and inspiration that recent athletic achievements have sparked among youth, particularly in the realm of athletics. “Many young children are now inspired and eager to participate in athletics clubs after witnessing the success of athletes last week,” she remarked.
Despite the recent victories for Team Ireland athletics, the news of Rhasidat Adeleke’s encounter with online racial abuse cast a shadow over the excitement from the European Championships. O’Sullivan emphasized that Rhasidat remains a pivotal figure in Irish athletics.
“When faced with negative comments online, such as racial abuse, athletes need to stay focused on their goals and block out distractions,” O’Sullivan advised.
“As athletes, supporters, and coaches, we should concentrate on uplifting and supporting athletes rather than inundating them with negative narratives. Journalists should refrain from posing negative questions to Rhasidat, as this may not benefit her.” she added.
Discussing the emerging talent in the athletic sphere, O’Sullivan underscored the crucial role parents play in nurturing their children’s sporting journey. Drawing from her own experiences, she emphasized the importance of providing both encouragement and practical support to young athletes.
“It’s vital for parents and coaches to help children derive joy and fun from sports, not just focus on competition. If you believe a child possesses talent, it’s essential to offer them opportunities to explore their potential and see how far they can go,” O’Sullivan emphasized.
“Becoming a medal-winning athlete on the European or global stage requires years of dedication and commitment. It’s a journey that starts at a young age and continues through school years and beyond,” O’Sullivan concluded.
