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PlayMoreGolf, the UK’s leading flexible golf membership platform, is celebrating its 10 year anniversary, marking a decade of growth, innovation and partnership with golf clubs across the United Kingdom and Ireland.
Founded in 2016, PlayMoreGolf was created to address a simple but growing challenge facing the modern golfer: how to enjoy the benefits of club membership while balancing busy lives and varied playing habits.
Ten years on, the business supports thousands of members and works with hundreds of partner clubs, helping them attract new audiences, retain members and generate incremental revenue.
Over the past decade, PlayMoreGolf has evolved from a single flexible points based product into a multi product platform, supporting a wide range of clubs from community focused venues to premium facilities, while remaining true to its founding principle that flexible membership should complement traditional club membership, not replace it.
Founder reflects on growth and partnerships
Alastair Sinclair, Founder and CEO of PlayMoreGolf, said:“When we started PlayMoreGolf, our aim was to support golf clubs and make the game more accessible without undermining the traditions that make clubs special.
Ten years on, I am incredibly proud of what the team has built and the long standing partnerships we have formed with clubs across the UK and Ireland.”
PlayMoreGolf’s progress has been underpinned by close collaboration with partner clubs, ongoing investment in technology and a strong operational focus on service, compliance and sustainability.
The platform has helped clubs adapt to changing consumer expectations while protecting the long term health of the game”
Focus on sustainable next phase
Brad Chard Chief Operating Officer added:
“Reaching ten years is a significant milestone. It reflects not just growth, but consistency in how we support clubs, serve our members and operate the business.
Our focus now is on the next phase: growing the portfolio responsibly, continuing to innovate and ensuring PlayMoreGolf remains a trusted long term partner for clubs.”
To mark the anniversary, PlayMoreGolf will recognise long standing partner clubs throughout 2026 and reflect on the role flexible membership has played in supporting the wider golf ecosystem over the past decade.
Looking ahead, the company’s priorities remain clear: sustainable growth, strong club relationships and helping more golfers enjoy the game in a way that fits modern life while respecting the traditions that have always defined it.
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