PlayStation boss says AI will “revolutionise” gaming, but must be balanced with “human touch”

PlayStation co-CEO Hermen Hulst has shared his thoughts on the role of artificial intelligence in game development, highlighting its potential to “revolutionize” the industry while emphasizing that it cannot replace the human element.

In an interview with the BBC to commemorate PlayStation’s 30th anniversary, Hulst recognized the impact of AI technology on game development but stressed the continued importance of human developers. He noted, “I suspect there will be a dual demand in gaming for AI-driven innovation as well as handcrafted, thoughtful content… Finding the right balance between utilizing AI and preserving human creativity will be crucial.”

This is not the first time PlayStation executives have discussed the role of AI in gaming. Asad Qizilbash, head of product at PlayStation Studios, previously stated that AI will lead to more personalized experiences and meaningful stories for players, particularly appealing to the younger Gen Z and Gen Alpha audiences who seek tailored experiences with depth.

The discussion around AI in gaming has escalated in recent years as advancements grab headlines and industry leaders, such as Microsoft and Embracer Group, promote the technology to excite investors. EA CEO Andrew Wilson, for example, highlighted the significance of AI in their business, with numerous AI projects underway to enhance game development processes.

Nintendo president Shuntaro Furukawa also acknowledged the relationship between game development and AI technology, noting the potential for generative AI to enhance creativity. However, he emphasized the value of the company’s expertise accumulated over decades in delivering exceptional gaming experiences to players.

A report by Unity, a game engine maker, revealed that 62 percent of studios have utilized AI in game development, with 71 percent reporting improvements in delivery and operations leading to reduced launch times. Despite its benefits, AI remains controversial due to ethical considerations, as seen in the discussions around AI voice cloning in games like Baldur’s Gate 3.

For further insights, Eurogamer’s Ed Nightingale delved into the current and future role of AI in game development back in May.