The big news in the auto world is Jaguar’s controversial rebranding:
Apparently they’re going all-electric:
And in so doing they’ve evidently cast their lot with some sort of dystopian genderless future:
Of course, Dudley Moore pitched the definitive Jaguar ad campaign way back in 1990, and it remains the road we all wish they’d taken:
Meanwhile, over at Volvo, they’re making videos about how if you don’t buy one your wife and unborn child are going to die:
Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
Every comment under the ad said it… pic.twitter.com/wkmghuP4ye
— Guillaume Huin (@HuinGuillaume) November 21, 2024
Oh, give me a break.
This too is way off the mark, and once again one need look no further than this:
What the hell do they pay these ad agencies for, anyway?
Speaking of media, nobody’s written more insightfully than me on the role of the gravel bike in modern American cinema:
And here’s the latest film to feature a gravel bike-riding protagonist:
I haven’t actually finished watching it yet, and while it’s certainly not the worst movie I’ve ever seen, I wouldn’t exactly implore you to drop everything you’re doing and watch it immediately, either. However, unlike the Ben Affleck debacle, it is highly significant in that it’s perhaps the first time in modern movie history a filmmaker has used a bicycle to convey the positive traits of a character. Until now, it’s always been the vehicle of choice for weird man-children:
Or weird man-children:
