Oracle Red Bull Racing is back with the second installation of REBL ARTFCT, the Forever Rebl campaign designed to allow fans to own unique pieces of the Team’s historic memorabilia from the past twenty years. Following the launch of REBL ARTFCT at the Miami GP earlier this year, the Team is unveiling the subsequent drop in the season-long collection at the Zandvoort Grand Prix, none other than the home race of three-time World Champion Max Verstappen. This drop consists of five iconic pieces from the Team’s history, each with a unique and captivating design that will surely pique every fan’s interest.
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Through the Team’s digital loyalty programme, The Paddock, powered by Oracle, members can enter exclusive giveaways and own items that capture the essence of Forever Rebl culture, transformed into iconic pieces of modern art. The remaining items from the collection will be revealed and launched in the back half of the season, continuing to celebrate the Team’s rich and illustrious history throughout the year, a journey that every fan can be proud to be a part of.
Let’s dive straight in…
THERE’S NO PLACE LIKE HOME
REBL ARTFCT #6 in the collection celebrates the iconic home race of Max Verstappen, who has triumphed for the last three seasons at the Dutch Grand Prix. Heineken has created, together with Dutch designer Pablo Lucker, this signed replica trophy, which is a re-creation of Max’s 2022 Dutch GP win. It is complete with the ‘Dream Script’ graffiti style and Dutch coat of arms elements and has a base made of recycled beer bottles. The passionate fans turn the Grand Prix orange every year, and the replica flare pays homage to this and the Dutch GP.
NAME A MORE ICONIC DUO
History and culture are full of iconic double acts. REBL ARTFCT #7 captures the essence of the relationship between three-time World Champion Max Verstappen and Head of Race Engineering Gianpiero Lambiase. Displaying three posters of three iconic radio exchanges over the years between the two, the ARTFCT showcases that they have formed a formidable and close relationship, with Christian having described them in the past as an “old married couple”. The pair have worked together since Max joined Red Bull Racing in 2016 and have achieved massive success in that time, with the Team delivering three Drivers’ and two Constructors’ titles. GP is known for his direct and precise communication style, and this pays homage to some of their most memorable exchanges over the years.
A NEW ERA
F1 Academy marks a step forward for female drivers’ progression in motorsport: breaking barriers and providing opportunities to promote genuine change and strides towards true equality in motorsport. The Red Bull Academy Programme, which supports three cars and drivers for the 2024 F1 Academy season, has committed triple the investment of any other team on the grid and is a testament to the Team’s complete commitment to the future of motorsport. This cap, and REBL ARTFCT #8, is the first cap made exclusively for the Red Bull Academy Programme drivers. It features a unique design that symbolises the Team’s entrance into F1 Academy and the legacy being created by drivers Hamda Al Qubaisi, Amna Al Qubaisi, and Emely de Heus.
THE MIDAS TOUCH
To celebrate Max Verstappen winning his first ever Formula One Drivers’ Championship title, Max was given a special golden edition of his race boots. REBL ARTFCT #9 is a replica of his golden boot, which he wore for the first time in Abu Dhabi 2021 testing and most of the season for 2022. This symbolises his first Championship win, which was etched into F1 history, proving one of the most dramatic season finales ever. Max has since become a three-time World Champion, holding the record for the most wins within a season and the most consecutive wins.
LIFT OFF
As a tribute to the relentless Oracle Red Bull Racing spirit and champion’s mindset, the final REBL ARTFCT #10 tells the story of the Team’s first ever trip to the podium. In Monaco 2006, David Coulthard secured the Team’s first podium finish. He famously wore a red cape (part of Red Bull’s promotion of Superman Returns), the same cape Christian Horner wore as he plunged into the Monaco pool hours later. This limited-edition cape pays tribute to a defining moment in forming the Team’s culture and the REBL spirit: the moment that Red Bull Racing proved it wasn’t just there to ruffle feathers or make up the numbers but to compete.
Oracle Red Bull Racing Team Principal Christian Horner said:
“Continuing our 20th-year celebrations, it has been great to reminisce and bring iconic moments of our history to life. After the debut of REBL ARTFCT at the Miami GP, the second drop being released at the Dutch Grand Prix in Zandvoort this week is perfectly timed to celebrate some iconic moments of Max Verstappen over his past nine seasons with the Team, along with our debut in F1 Academy and the Team’s first podium in Monaco 2006. We always receive huge support in Zandvoort. It is a proud moment for everyone at Oracle Red Bull Racing to share these memorable and historic moments with our loyal and passionate fans and give them a tangible piece of our history.”
Forever Rebl is a year-long campaign celebrating the role of Red Bull culture in developing a Team that has continued to push the boundaries of the sport since its F1 debut at the 2005 Australian Grand Prix. Forever Rebl will see the Team develop a series of special events and activations throughout the year, each designed to bring fans closer to the Team and its 20-year history. Forever Rebl is intended to put the Team’s faithful fans at the heart of the celebrations.
