Reebok, a trailblazer in sports culture, is making a bold reentry into basketball by forging a multi-year partnership with the Women’s National Basketball Association (WNBA). The collaboration designates Reebok as an authorized footwear supplier for the league, marking a new chapter in its commitment to women’s sports and basketball culture.
The partnership will focus on amplifying the connection between fans and the game by leveraging the star power of WNBA athletes like Angel Reese of the Chicago Sky and Lexie Brown of the Los Angeles Sparks. The brand aims to create captivating content and products that celebrate women in basketball and inspire future generations.
“The WNBA continues to grow with iconic brands, and we look forward to Reebok joining us in driving women’s basketball to new heights and inspiring the next generation,” said Colie Edison, WNBA Chief Growth Officer. In aligning with the WNBA, Reebok is not only reaffirming its legacy in basketball but also championing the empowerment of women athletes and the growth of the game.
For more information, visit Reebok and WNBA’s website.
