Scuderia Ferrari and IBM, a world leader in technology and consulting, are thrilled to announce a groundbreaking multi-year partnership commencing January 1, 2025. This collaboration unites two industry icons, both driven by a passion for challenges, innovation, excellence, and achieving the highest performance standards. By blending Scuderia Ferrari’s extensive Formula 1 expertise with IBM’s pioneering technological capabilities, this alliance aims to revolutionize the digital fan experience and elevate fan engagement across all touchpoints, both on and off the racetrack.
Scuderia Ferrari and IBM are committed to leveraging the power of technology to push boundaries and achieve exceptional results. Through this partnership, IBM will serve as Scuderia Ferrari’s Premium Partner in IT Consulting, focusing on developing digital solutions that bring fans closer to the pulse of Formula 1 action. IBM’s state-of-the-art technology and consulting prowess will play a vital role in amplifying Scuderia Ferrari HP’s digital ecosystem, setting new benchmarks for fan engagement. This will include the development of innovative digital platforms and tools, as well as the implementation of data-driven strategies to enhance fan experiences.
Transforming Fan Engagement Through Innovation
The collaboration with IBM will spearhead various initiatives to engage the Scuderia Ferrari HP fanbase, launching a high-profile interactive platform with innovative content designed to captivate fans worldwide. This platform will provide a seamless blend of technology and user-friendly experiences, enhancing digital accessibility for all fans. Scuderia Ferrari HP and IBM are particularly focused on attracting a younger audience, ensuring that everyone, regardless of age, can enjoy the thrill of Formula 1 in a sustainable and inclusive digital environment.
Leadership Insights
Lorenzo Giorgetti, Chief Racing Revenue Officer, Ferrari:
“We are proud to launch this partnership with IBM, one of the world’s most esteemed technology and consulting firms. Ferrari and IBM share core values such as a relentless pursuit of excellence and an unyielding drive to break boundaries in our respective fields. Together, we aim to bring unmatched quality and pioneering technology to our fans, creating experiences that open the doors of Scuderia Ferrari HP to the world. This collaboration will provide new, immersive experiences for motorsport enthusiasts and our dedicated fanbase, especially as Formula 1’s appeal surges among younger audiences.”
Enhancing Data-Driven Performance and Fan Insights
Jonathan Adashek, Senior Vice President of Marketing and Communications, IBM:
“In Formula 1, seconds are crucial both on and off the track. Scuderia Ferrari HP’s ability to harness world-class insights from its vast data sets will be made possible through IBM’s technology. By uniting its passionate fanbase, historic legacy, and advanced data and analytics, Scuderia Ferrari HP is uniquely positioned to expand global engagement and modernize its digital operations.”
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Through this alliance, Scuderia Ferrari and IBM are setting a new precedent in Formula 1 for what fan engagement can be. As the partnership evolves, the two companies are committed to continually exploring innovative technologies that elevate the fan experience, creating lasting value for both brands and leaving a transformative impact on the sport’s digital landscape. This partnership is not just about the present but about shaping the future of Formula 1.
About IBM
IBM is a leading provider of global hybrid cloud and AI and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain a competitive edge in their industries. Thousands of government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to quickly, efficiently and securely affect their digital transformations. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service.
