Singha and Stake F1 Team Extend Their Partnership

Singha and Stake F1 Group are set to embark on an much more thrilling journey as they lengthen their long-running partnership for the 2024 and 2025 seasons. This extension marks a big milestone in our shared historical past and underscores our dedication to mutual development and success.

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A subsidiary of Boon Rawd Brewery, the primary brewery established in Thailand, Singha Company has produced its well-known beer since 1933: its unmistakable style and the trademark mystical golden lion emblem featured on every bottle are actually synonymous with Thailand itself. Alongside Singha, the unique Thai beer, Singha Company produces different main beer manufacturers and a rising vary of sodas, consuming and mineral waters, catering for a variety of tastes and customers.

The connection between the workforce and Singha Company is not only a enterprise partnership; it’s a singular journey that started in 2019 when the lion logos first graced the vehicles produced in Hinwil. Through the years, a number of profitable activations, principally involving our race drivers, have made System One and the workforce family names in Thailand and past. However greater than that, the connection created between Singha Company and the workforce run by Sauber Motorsport transcends enterprise. It turns into household, a bond that’s actually one in every of a sort.

Alessandro Alunni Bravi, Stake F1 Group KICK Sauber Group Consultant:

Extending our partnership with Singha Company is a pure alternative: it’s a transfer dictated not simply by the wonderful outcomes it has produced when it comes to funding, consciousness and recognition however, most significantly, by the robust, private bonds that the people in each corporations have established. This relationship relies on loyalty, friendship, household, and, most significantly, mutual respect and belief. We are going to honour it in the very best means, each on and off the observe. We’re all trying ahead to persevering with our journey collectively. We invite you to hitch us in celebrating this prolonged partnership and the success it’s going to convey.

Voravud Bhirombhakdi, Senior Govt Vice President and Govt Director, Singha Company:

The partnership with Stake F1 Group KICK Sauber places Singha within the highlight in System One, one of many world’s most well-known and well-liked sports activities. As a Thai model whose merchandise are recognised and distributed globally, we’re proud to have been concerned on this sport since 2010 and have maintained a worldwide partnership with Stake F1 Group KICK Sauber since 2019. The 2-year extension of this relationship emphasises the dedication of Singha and the Stake F1 Group, the KICK Sauber workforce, to try for fulfillment in motorsport now and sooner or later.