CHARLOTTE, February 2, 2024 – Sports Business Journal (SBJ) is excited to announce a new partnership with Women in Sports Tech (WiST). This collaboration is in conjunction with SBJ’s upcoming Tech Week event in New York City from March 5-7.
The partnership aims to promote collaboration and inclusivity within the sports tech industry. WiST members will receive discounted access to SBJ Tech Week, offering networking opportunities and connections with like-minded individuals. In exchange, SBJ will gain insights from WiST on creating a more diverse and inclusive environment.
SBJ is committed to supporting women in sports tech, and this partnership showcases their dedication to equity and inclusivity in the industry.
Abe Madkour, publisher and executive editor at Sports Business Journal, expressed enthusiasm for the partnership, highlighting the enriching experience WiST will bring to Tech Week participants. This collaboration underscores the commitment to gender inclusivity.
WiST, a leader in championing women in sports tech, is focused on driving growth opportunities for women and employers in the industry. Through this partnership, WiST plans to continue fostering diversity and inclusion with innovative programs and a supportive global community.
Marilou McFarlane, founder and CEO of WiST, expressed gratitude for the partnership, emphasizing the joint vision of creating a more diverse and inclusive sports tech ecosystem.
As the sports tech landscape evolves, the partnership between SBJ and WiST signifies a proactive approach to building a more inclusive industry. This collaboration paves the way for future initiatives aimed at breaking barriers and fostering diversity.
Join SBJ’s Tech Week on March 5-7 in NYC with a 15% discount for WiST community members using promo code: LG-WiST-2024. Register here!
Learn more here!
About Sports Business Journal
Sports Business Journal (SBJ), a subsidiary of Leaders Group Sports, provides industry news, networking opportunities, and data to empower executives in sports business. SBJ delivers award-winning media content through various platforms, events, and market-leading data. Visit www.sportsbusinessjournal.com for more information.
About Women in Sports Tech
Women in Sports Tech (WiST) is a nonprofit organization driving growth opportunities for women and employers in sports tech. WiST offers innovative programs, original content, and a global community to provide value for all stakeholders.
WiST’s flagship initiative, the WiST Fellowship program, offers internship experiences for college and graduate school students in sports tech. Other WiST programs include the WiST NETWORK career hub, a resource for diverse hiring in the industry.
WiST is supported by corporate partners such as the Australian Sports Technologies Network, Comcast NBCU, Nike, and more. Learn more at womeninsportstech.org.
