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Student.com, a Dot Group Company, unveils exclusive sponsorship of Visa Cash App Racing Bulls.
A groundbreaking collaboration bridging the student housing industry and motorsport, introducing a new generation of students and fans to the world of racing.
This partnership fuels a shared passion for pushing boundaries, fostering creativity, and engaging Gen Z as an expanding audience.
Dot Group’s global student housing brand, Yugo, becomes the exclusive student housing operating partner of VCARB.
A New Era of Motorsport Engagement for Students
Visa Cash App Racing Bulls (VCARB) has announced an exclusive partnership with Student.com, the world’s largest online student housing marketplace, for the 2025 season and beyond.
As part of The Dot Group (“Dot”), a global leader in student living, Student.com is spearheading an industry-first collaboration aimed at delivering innovative experiences to the rapidly growing Gen Z fanbase. This strategic alliance will not only strengthen VCARB’s connection with young audiences but also introduce motorsport to a new generation of students worldwide.
With VCARB boasting one of the youngest fanbases in Formula 1, the partnership aligns perfectly with Student.com’s mission to leverage technology in connecting and supporting students throughout their higher education journey. This shared commitment to innovation and engagement will open new avenues for student audiences to experience the thrill of racing like never before.
Student.com – A Vision for Global Impact
Today, there are over 240 million students worldwide, and both Student.com and Dot Group are dedicated to supporting them. With access to real-time market intelligence and a commitment to challenging industry norms, this partnership will captivate students through digital engagement, interactive brand activations, and exclusive motorsport experiences. By integrating a forward-thinking approach with Formula 1’s iconic status, Student.com and VCARB aim to redefine how younger audiences interact with the sport.
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Dot Group, with a presence in over 35 countries, continues to expand its global footprint. Meanwhile, Student.com operates across 400 cities, offering students unparalleled access to housing solutions. Additionally, Dot’s flagship student housing brand, Yugo, has been named the exclusive student housing operating partner of VCARB, further solidifying the group’s commitment to enhancing student life. Yugo’s extensive presence in over 100 cities ensures students worldwide have access to high-quality living spaces tailored to their needs.
Leadership Perspectives
Peter Bayer, Chief Executive Officer of Visa Cash App Racing Bulls, expressed his enthusiasm for the partnership:
“We are thrilled to announce our partnership with Student.com. At VCARB, we are committed to supporting and inspiring the next generation, both on and off the track. This collaboration with The Dot Group allows us to engage directly with young, ambitious individuals who share our drive for excellence, innovation, and determination.”
Nicholas Porter, Founder & CEO of The Dot Group, highlighted the significance of the collaboration:
“This is a phenomenal partnership for Student.com, Yugo, and the broader Dot Group. We prioritize students in everything we do, embracing their passion for life and education. Dot’s pioneering spirit aligns perfectly with VCARB, their sponsors, and their strategy to engage Gen Z fans. The potential for this partnership is limitless, and we’re excited to get started this season.”
Rupert Spiegelberg, CEO of Student.com, reinforced the impact of this milestone:
“This marks a pivotal moment for Student.com, our students, and our partners. For over 14 years, we’ve been committed to helping students find the best places to live. Now, through our partnership with VCARB, we are expanding our reach and accelerating our ambitions for the future.”
About Student.com
Student.com is the world’s leading online marketplace for student housing, making the process of finding the perfect home easy, fast, and hassle-free. Since 2011, Student.com has revolutionized the industry, leveraging cutting-edge technology to provide students with unparalleled access to quality accommodation. With a presence in 400+ cities across 32 countries and over 2.5 million beds, Student.com connects students with trusted housing providers worldwide. As part of The Dot Group, Student.com is at the forefront of shaping the future of student living.
About Yugo
Yugo is the first global student housing brand to redefine student living through innovative experiences. More than just housing, Yugo creates vibrant, sustainable, and supportive communities where students can thrive. The brand’s Live Your Best Life program, built on sustainability, professional support, and personal development, empowers students to succeed with confidence and purpose. With over 220 student living spaces across 14 countries, Yugo provides housing solutions in more than 100 leading educational cities worldwide.
About The Dot Group
The Dot Group is a trailblazer in global student living, uniting expertise and innovation to drive transformative change. Focused on creating sustainable, high-quality living environments, Dot operates across 180 cities in 35 countries, serving as a trusted leader in the student economy. Comprising Global Student Accommodation, Yugo, Student.com, and Kinetic Capital, The Dot Group is dedicated to shaping a better future for students worldwide.
