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NFL legend Tom Brady welcomed Dallas Wings star Paige Bueckers on Wednesday as she announced a multi-year partnership with digital sports giant Fanatics.
Fanatics, which Forbes recently valued at $25 billion, confirmed that the deal is an exclusive, multi-year autographed memorabilia agreement, marking the basketball star’s first exclusive memorabilia deal.
In a video shared on Instagram across both Brady’s and Fanatics’ official accounts, the seven-time Super Bowl champion greeted Bueckers and praised her competitive spirit and clutch performances.
“Hey Paige, Tom Brady here. From one Fanatics teammate to another, welcome to the family,” he said.
“I’ve seen how you compete with a total heart, incredible joy, and you are so clutch. Your game inspires a lot of people, and we’re proud to have you with us. It’s gonna be a fun ride with this team. Welcome to Fanatics.”
A press release from Fanatics stated that the exclusive line will include memorabilia and collectibles spanning Bueckers’ college and professional careers: autographed and inscribed basketballs, jerseys, photos, shoes and game-used items.
Paige Bueckers calls partnership with Fanatics a ‘game-changer’
Paige Bueckers shared her excitement about joining Fanatics, emphasizing how the partnership will allow her to connect more closely with fans.
“Partnering with Fanatics is a game-changer for me,” Bueckers said. “They’re the clear leader in the memorabilia industry and understand what matters most – the relationship between athletes and their fans.
“I couldn’t be more excited to work together, create incredible products, and continue to elevate women athletes and our game to new levels while building stronger connections for fans and collectors everywhere.”
Bueckers boasts an impressive athletic résumé. In high school, she earned both the Gatorade National Player of the Year and Athlete of the Year honors.
As a college freshman, she made history by becoming the first to sweep major national awards, including the Wooden Award, Naismith Award, AP National Player of the Year and USBWA National Player of the Year.
A three-time consensus All-American, Bueckers led the UConn Huskies to the 2025 NCAA championship in her final collegiate season and set a school record for the most points scored in NCAA Tournament play.
She was later selected by the Dallas Wings as the No. 1 overall pick in the WNBA draft and went on to win Rookie of the Year honors. Paige Bueckers will next compete for Unrivaled as a member of Breeze BC.
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Edited by John Ezekiel Hirro
