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The Women’s National Basketball Association scheduled to begin playing in Toronto in 2026 is seeking input from potential fans regarding its branding elements.
The team announced on Thursday, August 8, that they are looking for “names, ideas, colors, and creative inspiration from all Canadians to help shape the new name, logo, and mascot of Canada’s first WNBA team.” Fans can submit their suggestions at NameYourTeam.ca.
The consultation period will end at 11:59 p.m. ET on Wednesday, August 28. The team urges people to share “ideas, names, stories, photos, videos, voice memos, color preferences, and more” to aid in the development of their identity. There is no limit to the number of ideas individuals can submit during this time.
However, if your idea is selected, there will be no prize or reward. According to the official rules:
You acknowledge that you will receive no additional consideration, compensation, or residuals (aside from the opportunity to submit an Entry) or credits or other acknowledgments in connection with any use, airings, broadcast, publication, reproduction, transmission, or other exploitation of the Entry or any excerpts thereof or anything else embodying the Entry
— NameYourTeam.ca
Entries will be judged based on the following criteria:
- No conflicting with existing WNBA teams or other major sport franchises
- Relevance to the Toronto community and culture
- Marketability and broad appeal
- Feasibility of implementation
- Availability of trademarks
- Any other criteria at the discretion of the Program Sponsor (Toronto WB)
The Toronto WNBA franchise was officially announced on May 23. It is owned by Kilmer Sports Inc., chaired by Toronto billionaire Larry Tannenbaum, and will be the WNBA’s 14th franchise. Home games will be held at the Coca-Cola Coliseum in downtown Toronto, with some games also taking place at Scotiabank Arena and in cities across Canada.
The Golden State Valkyries, another new expansion team in the WNBA, revealed their name and logo in May 2024 before their on-court debut in 2025.
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