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It’s official: Emma Raducanu has made the switch from Nike to Uniqlo. After teasing a mystery first WTA ambassador with a faceless player photo on Instagram yesterday, the Japanese apparel brand revealed the identity of its newest representative today, confirming widespread speculation that the Brit was the one.
“Introducing Emma Raducanu, our newest global brand ambassador and Britain’s top-ranked female tennis player,” Uniqlo announced, sharing a photo of the 2021 US Open champion wearing a light blue pleated dress. “Emma will champion Uniqlo’s LifeWear philosophy, which is committed to pursuing excellence, making meaningful contributions to society, and empowering the next generation.”
Before signing with Nike in 2018, Raducanu was endorsed by Asics. The 23-year-old will debut the new partnership with Uniqlo at the upcoming BNP Paribas Open in Indian Wells.
Marija Zivlak is the founder and editor-in-chief of Women’s Tennis Blog, a trusted source for in-depth coverage of the WTA Tour, tennis fashion, and player insights. Based in Belgrade, Serbia, she has been reporting on women’s tennis for over 18 years and has contributed exclusive fashion articles to the official WTA website.
Marija launched Women’s Tennis Blog on March 31, 2007 to provide fans with accurate, engaging, and up-to-date tennis news. Her expertise and deep connections within the sport allow her to offer unique perspectives on tennis trends, gear, and events.
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