Unrivaled’s Link With $134B Company May Ease Caitlin Clark’s Path to the Miami-Based League

You’re likely familiar with ‘The Caitlin Clark effect.’ Ever since she joined the league, the Indiana guard has been attracting fans and sponsors alike. The packed crowds, increased sponsors, and more attention have been crucial for the women’s game. Despite the tempting offers coming her way, Clark’s focus remains fixed on the WNBA. However, a recent development regarding the Unrivaled League could potentially shift her attention.

The 3×3 League made a significant announcement about new sponsors, including Ally Financial. “Unrivaled has secured a multiyear sponsorship deal with State Farm, making them the exclusive home and auto insurance sponsor, as well as the presenting sponsor for the highly anticipated Club Selection announcement scheduled for Wednesday, November 20,” stated the official page.

State Farm’s Sales and Marketing Officer Kristyn Cook emphasized, “Sponsoring Unrivaled is another opportunity for State Farm to deepen our long-standing investments in women’s sports.” The company aims to promote women’s basketball, with Caitlin Clark being a potential asset. However, Clark remains focused on her current commitments.

“Honestly, I’m just focused on this right now,” said Clark when asked about her involvement in the venture. “One thing at a time,” she added. Despite having a deal with State Farm, her primary focus remains on her WNBA obligations.

Clark’s presence and popularity have been considered highly impactful, especially with the unveiling of the Unrivaled League. Discussions are ongoing regarding her participation, but nothing has been confirmed yet.

Caitlin Clark’s presence has been seen as “the most impactful thing”

When the news about Unrivaled was announced, attention turned to whether Caitlin Clark, the 2024 Rookie of the Year, would be involved. Discussions are ongoing, but nothing has been finalized yet.

The league is gearing up to launch in January with 6 teams in Miami and an expected participation of 40 players in the 3×3 competition. Prominent players like Kelsey Plum, Kahleah Copper, Jackie Young, and others will be part of the event, presenting a significant opportunity for the league.

Overall, despite the enticing offers and opportunities presented, Caitlin Clark’s focus on her current commitments has remained unwavering. Perhaps, State Farm’s involvement could potentially influence a change in her decisions moving forward.