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Urban Decay has recently announced a long-term partnership with Cameron Brink, the No. 2 WNBA draft pick and emerging star of the Los Angeles Sparks, with the goal of empowering the next generation of change makers.
“Partnering with Urban Decay holds great significance for me as it goes beyond just beauty—it’s about embracing authenticity,” Brink explained. “Their dedication to individuality and originality perfectly resonates with my beliefs, encouraging consumers to embrace their uniqueness. With top-notch products like the All Nighter setting spray and durable eyeliners, I have full confidence in them to help me look and feel my best, whether I’m on the basketball court or preparing for a night out. This collaboration aims to inspire everyone to discover their own voice and fearlessly express it.”
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As part of this collaboration, Brink will showcase Urban Decay products and provide insights into the deeper aspects of beauty and self-care that mirror the brand and its community, according to the company.
“We are delighted to have Cameron Brink as our brand ambassador,” stated Stéphanie Binette, General Manager of Urban Decay. “Her infectious energy, talent, and unwavering dedication to self-expression align perfectly with our core values of creativity, inclusivity, and originality. Together, we strive to boost confidence and celebrate the beauty of individuality—encouraging our community to embrace their uniqueness and boldly express themselves, both on and off the court.”
Through this collaboration, Urban Decay also aims to strengthen its relationship with the Los Angeles Sparks, proudly serving as a dedicated sponsor for two consecutive seasons.
“Even before joining the Los Angeles Sparks, Urban Decay was a staple in my makeup collection. When I joined the team, I was thrilled to discover that the brand was our sponsor for two consecutive years,” Brink shared. “Becoming a brand ambassador is exciting because makeup has always been a means of self-expression for me. From watching my mom get ready and establishing my own routine before games, it has been a fun way to showcase my identity and share my sense of style. I appreciate that UD offers versatile products that allow me to create a natural and fresh look for games, as well as bold, long-lasting looks for evenings out.”
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