Venus Williams has teamed up with Schwarzkopf USA and successfully entered the uncharted territory of long honey blonde hair. The tennis champion expressed that this transformation is just the beginning, as she is excited to explore various hairstyles now that she has discovered the amazing potential of having light hair.
At first glance, and even at second, we thought it was Serena Williams! The elder Williams sister collaborated with colorist Brendnetta Ashley to create two different campaign looks for Venus using wigs — the sleek blonde style and a curly brunette look reminiscent of her iconic tennis court style.
Joining forces with Schwarzkopf Professional to commemorate the relaunch of IGORA VIBRANCE Demi-Permanent Color, Venus grasped the chance to try out a blonde shade. “When I saw that color, I was like, ‘Gosh, it looks just like Serena,’” Venus shared with PEOPLE about her initial reaction to her honey hue for the brand’s “Up Your Game” campaign.
Showcasing absolute beauty, Venus mentioned, “I teamed up with Schwarzkopf USA in their #UpYourHairGame campaign to share my hair journey. I have always played around with my hair — from braids and styling when I was younger, to experimenting with color as I grew older. This photoshoot experience has shown me that I can push my boundaries further now that I am embracing my blonde phase.”
Embracing the thrill of stepping out of her comfort zone, Venus stated, “It wasn’t until today that I realized I could actually push it further and try new things. I thought I was satisfied. But after this, trust me, I will be exploring all sorts of styles, and I can’t wait. I never imagined I could do this or go this color, and now I see that I can. I sent it to my sister, and she said, ‘Welcome to the blonde club.’”
Earlier this year, another Grand Slam champion, Ana Ivanovic, also collaborated with Schwarzkopf.
