Women’s sports have seen a significant increase in interest in recent years, and brands are taking notice and showing excitement in getting involved. The Golden State Valkyries, the WNBA’s first expansion team since 2008, are set to start playing in May 2025. They have already partnered with brands such as JPMorgan Chase (JPM), CarMax (KMX), and Kaiser Permanente.
In an episode of Yahoo Finance Sports Report, host Joe Pompliano speaks with Golden State Valkyries President Jess Smith about the importance of brand partnerships and the growing enthusiasm from companies investing in women’s sports.
Looking ahead, Smith aims to expand the Valkyries’ brand partnerships as they continue to thrive on the court in the coming years.
Smith emphasizes the need to enhance brands, engage fans, and meet their expectations. She highlights the support from brands that have been investing in women’s sports for years, recognizing the positive impact on fans and the progress being made. Smith is excited about the potential for more brands to join in on investing in women’s sports.
For more details, don’t miss this week’s episode of Yahoo Finance Sports Report.
Yahoo Finance Sports Report, hosted by Joe Pompliano and produced by Lauren Pokedoff, delves into the latest sports business news, providing insights into team developments, trade updates, and major deals so you and your portfolio can thrive.
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