The WNBA secured a new sponsorship deal this week with DraftKings, becoming its official sports betting partner.
This partnership grants DraftKings rights to the league’s intellectual property and team data for use in sports betting and daily fantasy. Additionally, DraftKings will be the presenting sponsor for the WNBA’s new content platform launching in September, focusing on the playoff race.
Furthermore, the WNBA also has a partnership with FanDuel as its official betting partner, similar to the NBA’s official partnerships.
“The WNBA has seen tremendous growth, which continues to be a bright spot in the sports world. We are proud to support the league in its efforts to continue expanding the game,” DraftKings president Matt Kalish said.
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The DraftKings partnership is part of the WNBA’s recent positive business developments. The league also signed a multiyear agreement with New Balance and secured a significant media rights deal with Disney, NBC, and Amazon.
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Overall, the WNBA has experienced significant growth this year, with increased ratings and viewer interest. Notable players like Caitlin Clark and Angel Reese have contributed to the league’s popularity, with several games attracting over a million viewers.
According to Sports Media Watch, this season has already seen a record number of games with at least one million viewers, with the Indiana Fever and Caitlin Clark being prominent in top-rated matchups.
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(Photo: Julio Aguilar / Getty Images)
