The partnership between the WNBA and DraftKings was officially announced on Thursday, naming DraftKings as the Official Sports Betting and Daily Fantasy Partner of the WNBA.
As part of the agreement, DraftKings will have access to marketing, activation, and hospitality opportunities surrounding WNBA events, including the WNBA All-Star Game. DraftKings has been the official sports betting partner of the NBA since 2021.
Furthermore, DraftKings will receive increased exposure on the WNBA’s digital and linear media platforms and will utilize official data feeds from the association to enhance fan gameplay experiences.
Matt Kalish, president of DraftKings, highlighted the WNBA’s growth in his comments about the partnership.
“The WNBA’s growth has been phenomenal and is a bright spot in the sports world,” Kalish stated. “We are excited to support the league as it continues to expand and attract new fans.”
In 2024, the WNBA’s popularity continues to rise, particularly with a new rookie class featuring standout players like Caitlin Clark and Angel Reese.
A game between Clark’s team, the Indiana Fever, and A’ja Wilson’s Las Vegas Aces drew a record regular season crowd of 20,366 fans at T-Mobile Arena on July 2.
The WNBA started the year strong in May with the highest-attended opening month in 26 years and the most-watched start of a season on television networks.
WNBA legend and DraftKings talent ambassador Lisa Leslie expressed excitement about the league’s growth and DraftKings’ ability to enhance fan engagement.
In addition to the DraftKings partnership, the league also announced a collaboration with New Balance on Tuesday.
