The WNBA-specific media contract is worth $2.2B for 11 seasons — an average of $200M per yearGetty Images
The WNBA’s new media rights deal “includes a price reevaluation after the 2028 season to account for the league’s rising popularity.” The WNBA-specific contract is worth $2.2B for 11 seasons — an average of $200M per year. The NBA’s new trio of partners — Disney, NBCUniversal and Amazon — “didn’t assign specific values to the WNBA as part of their initial bids for packages of games.” Instead, sources said that the NBA worked with Endeavor’s media consulting team, led by EVP/Content Strategy & Partnerships Karen Brodkin and IMG Media SVP Hillary Mandel, to “assess the value of WNBA rights.” Sources said that Endeavor’s recommendation “valued the rights at about” $125M per year. Sources said that the trio of partners have “agreed to reassess that value after the 2028 season,” with the $200M-per-year cost “serving as a floor value for the league’s rights.” Sources said that the WNBA will again “work with a third party to assess a possible increase in rights, based on TV ratings, expansion and possible changes to the length of the regular season or playoffs” (CNBC.com, 7/26).
