The WNBA is seeing incredible growth this year, thanks in part to rising stars like rookie All-Stars Caitlin Clark and Angel Reese. Attendance and viewership have both soared, setting the stage for players to negotiate big gains in their next Contract Bargaining Agreement.
A new media rights deal with partners Amazon, Comcast, and Disney will bring $200 million annually to the WNBA. Additionally, the league is set to earn $60 million yearly from other broadcast partners, potentially including CBS and Ion.
To prepare for negotiations, the WNBA’s players union has assembled a five-person advisory committee. There is a possibility to opt out of the current CBA by November 1, with the current agreement expiring in 2025 if no action is taken.
The presence of Clark and Reese at the WNBA All-Star Game helped boost ratings to record levels. The league is gearing up for potential labor conflict with the players union as they work towards a new CBA.
Uncommon Knowledge
Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.
Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.
