Seven of the most valuable WNBA broadcasts featured Fever rookie Caitlin ClarkImagn Images
Brands aligned with the WNBA earned more than $136 million in media value during the 2024 regular season, reports SBJ’s David Broughton from a Relo Metrics study.
The company tracked the live telecasts and social posts (earned and owned) for each of the league’s 12 teams (240 games in all), aggregating more than 8 million seconds of exposure time for more than 300 brands.
Games featuring the Indiana Fever and Caitlin Clark delivered the seven most-valuable broadcasts in terms of participating brands and 45% of the total broadcast value generated during the regular season. The most valuable game was a mid-July visit to the Dallas Wings that delivered $3.1 million in value to 28 brands. AT&T, Coinbase, State Farm, and Nike each earned more than $375,000 during the broadcast, according to an SBJ analysis of the data. Additionally, signage, verbal mentions, and social media posts for College Park Center, the host arena, generated $239,000, which represented a missed opportunity for a potential naming rights sponsor.
Overall, uniform logos generated $61.9 million in media value and were the main source of value for both the league-level and team sponsors.
