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If I could ask my Salsa Blackthorn to be my Valintine, I would…
Oh, hi… I didn’t see you there.
So, it seems that Truckee, California’s BlackHeart Bike Co. is in a “sincere search for community-first retailers, who see cycling as culture, connection, and belonging, not just commerce.” This request isn’t just about expansion. BlackHeart’s updated dealer program invests in shops that build riding communities, with strong margins, co-marketing, support, and belonging.
BlackHeart Bike Co.’s founder, Zach Lambert, makes it real simple: “We would rather work with a handful of independent shops who have shared ethos than be just another bike on a rack”.
Not unlike last Summer when Surly Bikes posted a Craigslist ad launching it’s new Skid Loader eCargo bike, BlackHeart Bike Co has put out a Craigslist Missed Connection in hopes to find that “right” dealer out there.
Take a look.
BlackHeart Bike Co – Missed Connections
Young bike company seeks meaningful relationship with independent, community-driven bike shop.
Hey! You are the independent, community-driven bike shop on the sunny corner with the cute dog sitting out front. We were the young bike company that came by but didn’t want to be too forward. We’ve met countless bike shops over the years that were always looking for the next quick sale.
But then we saw you.
It was clear you put in the work for long-term commitment – valuing community, conversations, dialing in every detail for pros while taking the time to explain the basics to new folks, and helping to write love stories between rider and machine.
Did you see us too?
In a world of big bike brands going all in on direct-to-consumer models – telling you one thing on Sunday and then pushing online sales on Monday – you won’t find any commitment issues here. We’re different. We’re that rare brand that doesn’t just talk the talk – we own our own independent shop (Luft Los Angeles) and designed our updated B2B program because we know what you need: better margins, no minimums, exclusive territory, and inside marketing support.
Take a chance.
BlackhHeart Bike Co. was built on the belief that riding is not just exercise; it’s an expression of who you arem how you ride, and who you want to be. The updated dealer program is about investing in community-first retailers to restorethe heart of cycling.
Will you be our Valentine?
PS: If this is you, hit us up at hello@blackheartbikeco.com
But Seriously…
Why should you be a BlackHeart Dealer?
We build a cycling culture free from unwritten rules and pressures to conform
Timeless, simple, and responsible bikes that work better for 90% of cycling enthusiasts
Competitive dealer pricing model with extended terms for select dealers
Intelligent model year strategy with MAP protection
Inside brand communication and support
Co-marketing and event support, including frameset giveaways
Inquire about all things BlackHeart Bike Co. by hitting the link below.
BlackHeartBikeCo.com
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