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BOS Nation FC branding seen around Boston (Photo provided)
Boston’s National Women’s Soccer League team officially has a name: BOS Nation Football Club.
Boston announced its new name on Tuesday, noting that “BOS Nation” is an anagram for “Bostonian.”
Boston is the latest expansion club to join the NWSL, with Bay FC and Utah Royals FC beginning play this season. Boston is slated to officially begin play in 2026 as the league’s 15th team. A 16th team, which would also begin play in 2026, is expected to be selected by the league later this year.
Official rollout of the name is linked to a special marketing campaign, with the link “TooManyBalls.com.” An official video was released on Tuesday, with Boston sporting legends like Tom Brady, Jaylen Brown, David Ortiz and David Pastrnak making cameos.
“This is an important moment for women’s sports in Boston – and for Bostonians to see that they are fully represented in the team name, brand identity, and even in the tongue-in- cheek tone of the unveil campaign,” Jennifer Epstein, controlling owner of the club, said in a release.
The club’s primary color is “Championship Green” alongside “accent colors Relentless Raspberry, Loyal Charcoal, Daring Pink, Rise Yellow and Orange Press.” The team’s logo will be revealed at a later date.
Boston originally had a women’s professional soccer team in the Women’s United Soccer Association, the Boston Breakers. The club joined Women’s Professional Soccer (WPS) before becoming one of eight original teams to compete in the NWSL. The Breakers’ last season in the NWSL was in 2017, before the club folded in 2018.
Now, a new Boston club is backed with an all-female ownership group, Boston Unity Soccer Partners, that consists of Juno Equity founder Epstein, Anna Palmer, Stephanie Connaughton and Ami Kuan Danoff. Others, like Boston Celtics basketball operations president Brad Stevens and Boston Globe Media CEO Linda Pizzuti Henry have joined as investors since the announcement. On Tuesday, it was announced that actress and producer Elizabeth Banks, and Olympic gymnast Aly Raisman have also been added to that group.
“I am thrilled to join this female-led ownership group, each of whom has made a remarkable impact in Boston,” Banks, who is originally from Pittsfield, Massachusetts, said in a statement. “The inspiring team of investors, along with their mission-driven vision for the stadium, will leave a lasting legacy on future generations of women’s athletes and fans.”
Raisman, who grew up in a Boston suburb, cited the importance in growing women’s sports — and soccer — in her hometown as part of her reasoning for joining the ownership group.
“I grew up a Boston sports fan & have special memories of going to Celtics, Bruins, Red Sox & Patriots games with my dad,” Raisman said. “It’s so important for kids to see themselves in their role models and I’m grateful to have the opportunity to support the growth of women’s soccer and sports in my hometown. I’m excited for the BOS Nation FC players to experience the same love and passion I’ve received from the Boston community and look forward to watching them inspire the next generation.”
A special fan celebration at Dick’s House of Sport in Boston is set to take place on Tuesday, with Raisman and former U.S. women’s national team star Sam Mewis in attendance.
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