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But UA’s pitch to Clark reportedly didn’t land. She signed elsewhere, and that rattle around the rim didn’t just sting – it exposed something Curry had been feeling for a while: the brand’s priorities weren’t syncing with his ambition. In a market where competitors are aggressively locking down emerging icons and doubling down on the women’s game, UA looked slow to the basket.
The Clark episode didn’t exist in a vacuum, either. It arrived at a time when Under Armour was already knee-deep in restructures, leadership shuffles and long-term brand recalibration. Bloomberg’s reporting points to broader frustrations inside the relationship – everything from shifting priorities to uncertainty around how the Curry Brand would be supported in UA’s next phase. Against that backdrop, the Clark miss reportedly landed like another warning light.
Now Curry is officially a footwear free agent, Clark’s star keeps skyrocketing, and Under Armour is left replaying the one move that may have cost them their franchise cornerstone.
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