rewrite this content and keep HTML tags
Atlassian Williams F1 Team has announced a new multi-year partnership with Estrella Galicia 0,0, which joins as the team’s Official Beer Partner from the 2026 Formula 1 season and beyond.
The collaboration unites two industry leaders – Williams, one of the most successful teams in Formula 1 history with seven Drivers’ World Championships and nine Constructors’ World Championships, and Estrella Galicia 0,0, the renowned Spanish beer brand celebrated for its commitment to craftsmanship, heritage and innovation within global motorsport.
Trackside Presence Across Europe
Under the new agreement, Estrella Galicia 0,0 will be served in the Williams motorhome at European Grands Prix, becoming the team’s drink of choice as it continues its ambitious journey back to the front of the grid. The partnership also offers fans worldwide the opportunity to discover one of Spain’s most recognisable non-alcoholic beer brands within the premium hospitality environment of Formula 1.
Brand visibility will extend well beyond the motorhome. From pre-season testing in Bahrain onwards, Estrella Galicia 0,0 branding will feature prominently on the halo and rear wing endplate of the FW48 – Williams’ 2026 challenger built for Formula 1’s new regulations era. The logo will also appear on the helmets and race suits of Carlos Sainz Jr. and Alex Albon.
READ MORE: Barclays Becomes Official Banking Partner of Atlassian Williams F1 Team in Multi-Year Deal
Additional helmet placements for Sainz underline Estrella Galicia 0,0 and its parent company’s longstanding support of Spanish talent within Formula 1 – reinforcing a shared commitment to nurturing excellence at the highest level of the sport.
Shared Values, Long-Term Vision
James Vowles, Team Principal of Atlassian Williams F1 Team, said:
“With an all-new car, new regulations, and a new race in Madrid, there’ll be plenty for Atlassian Williams F1 Team to celebrate with Estrella Galicia 0,0 this season. It is great to have them join Williams and cheer us on in this exciting moment for both the team and the sport.”
Ignacio Rivera, Executive Chairman of Corporación Hijos de Rivera, added:
“The partnership with Atlassian Williams F1 Team represents a natural step in our journey within motorsport. It goes far beyond a partnership agreement; it is the coming together of two organisations that share the same understanding of competition, rooted in respect for history, a passion for innovation and the ambition to continue growing through authenticity.
At Estrella Galicia 0,0 we firmly believe in projects supporting talent, enhancing heritage and challenging the status quo to build a better future. We are looking forward to the beginning of the season to build the success of this partnership.”
About Estrella Galicia 0,0
Estrella Galicia 0,0 is the flagship non-alcoholic beer brand of Corporación Hijos de Rivera, a 100% family-owned Spanish company with more than 120 years of history. Today, the group operates in over 75 countries and produces, markets and distributes a diverse portfolio that includes beers, mineral waters, wines and ciders.
Its brand portfolio includes Estrella Galicia, 1906, Cabreiroá, Fontarel, Agua de Cuevas, Ponte de Boga and Maeloc. The company has experienced sustained international growth in recent years and employs more than 2,000 people worldwide.
